Presencial en Dundee
12 months
September
This course will give you the skills to handle the changing global market. You will learn to apply key marketing principles to different international audiences.
You'll learn to create marketing campaigns that engage audiences around the world. This will happen through hands-on projects and case studies. By the end of your master’s degree, you will be ready to enhance marketing success for businesses worldwide.
A master's in international marketing prepares you to succeed in a fast-changing business world. You will gain a strong foundation in:
- traditional and digital marketing strategies
- brand positioning and management
- customer engagement through social media and digital channels
- data-driven decision-making for global marketing.
Companies around the world want marketing professionals who know how to adjust strategies for global audiences. This course helps you gain in-demand skills. Whether you want to advance in marketing or switch to this field, it opens doors to global career opportunities.
Learning at our School of Business, you’ll experience a dynamic learning environment that blends hands-on teaching with cutting-edge technology.
Our hybrid approach combines in-person classes with online resources, giving you the flexibility to learn your way.
Guided by expert staff, you'll gain the confidence and knowledge needed to succeed in today’s fast-moving business world. It’s about thinking globally, acting decisively, and preparing for an exciting future!
Our master's degrees are all about helping you build the skills you need to succeed in your future career. You’ll get real-world experience while you study. This will be done through industry projects, internships, networking events, and guest lectures.
When you graduate, you won’t just have a master's - you’ll have practical skills that will make you stand out from the crowd.
Graduates progress into careers in multinational companies and global marketing agencies. Many have also launched their own ventures.
Our MSc International Marketing graduates have secured roles such as:
- Digital Marketing Executive
- International Brand Manager
- Global Marketing Analyst
- Social Media Strategist
- Marketing and Communications Manager
Our course will help you develop transferable skills that are highly valued in the workplace. These include
- strategic brand planning
- digital campaign development
- cross-cultural communication
- market analysis and research
Teaching
Youâ¿¿ll be taught through a mix of:
- lectures
- workshops
- tutorials/seminars
- groupwork
- student presentations
Assessment
Youâ¿¿ll be assessed through a mix of:
- coursework
- exams
- group projects
- presentations
- Marketing as Creative Practice
- Customer Experience Desing
- Moving up to Businnes
- Digital marketing
- International Marketing Project
- International Marketing Strategy
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MASTER D
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Los avances tecnológicos han facilitado nuevos medios de venta y comunicación, y las empresas para ser competitivas tienen que adaptarse a gran velocidad a los nuevos clientes más interactivos y digitales...
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