This is a dedicated specialist programme designed to foster strategic thinking and develop the skillset required to build, measure, and manage strong brands. This strategic brand management course aims to provide delegates with an in-depth insight into the importance of brand equity and the customer experience, and how best to maintain it.
A key element of the programme is a focus on practical application, using a wealth of experience and state-of-the-art practical examples of leading-edge brand management design and strategies.
FACULTY
José Scheuer is a true international who lived and worked in four European Countries. She has a MSc from ESCP Europe (Paris, Oxford, Berlin) and worked for 10 years for the Multinational Beiersdorf AG (NIVEA) in Hamburg in Trade marketing, Brand management and International Marketing. She lectured at the Hanze University in the Netherlands in the subjects of Brand Management, Strategic Business Management, Marketing Research and E-Commerce.
Entry Requirements
3 years minimum of relevant work experience within the field of study you are pursuing
While there are no IELTS or English language requirements, please be aware that the course is taught in English
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