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3 Years
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BA in Luxury, Fashion Business and Marketing prepares students for a successful career in the prosperous industries of luxury and fashion. Over the duration of the course, students have the opportunity to increase their knowledge in subjects vital to breaking the industry. These include: accounting, company and labour law, marketing and international business. Students will also develop an in-depth understanding of these industries operate on a global basis. LCCA is closely associated with Mod¿Art in Paris, giving students the opportunity to learn French, either at beginner or intermediate level. London and Paris are complementary fashion capitals of the world, meaning students can find inspiration in two cities. LCCA staff are also experts in their fields, who draw from a wealth of industry knowledge and fascinating insights to pass onto students.
Full secondary education. Minimum of 2 A Levels or equivalent ¿ UK applicants. Baccalaureate, or any recognized foreign equivalence (NQF Level 3) ¿ French applicants. English language Requirements: IELTS 6.0 or equivalent. Minimum age: 18 years. We also require: Complete application form. Personal Statement. Scanned copy of Passport/ID Card. 2 letters of recommendation
Year one:
History of fashion I
Fashion shows (production, organisation)
Introduction to fashion marketing
Economic studies of various fashion sectors
Sales techniques (retail)
Fashion design (products)
Textile
Leather and footwear
Introduction to pattern making
Visual merchandising
IT / visual communication
Plus languages:
French as a foreign language I
English for fashion
Year two:
History of fashion II
Fashion buying
Fashion merchandising
Distribution strategy (retail vs. wholesale)
Production / sourcing
Textile technology
Fashion design: trend forecasting
Market study in the fashion business
Communication (PR in fashion)
Visual communication
Plus languages:
French as a foreign language II
Core modules:
Accounting
Labour law
Marketing I
Management (HR)
Oral presentation techniques
Year three:
History of fashion III
Fashion culture
Fashion merchandising (retail) II
Brand management (luxury market)
Product development
Luxury watches and jewellery markets
Conferences: international markets
Visual communication
Plus languages:
French as a foreign language III
Core modules:
Marketing II
Budget / business planning
Entrepreneurship
International commerce
E-Business : E-Commerce
Customs regulations / Image Rights
Dissertation:
Final written and oral dissertation