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Ba In Luxury Fashion Business And Marketing
Londres
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Duración

Duración del Ba In Luxury Fashion Business And Marketing: 3 Years
Fechas de inicio de la carrera universitaria: Oct 2017, Oct 2017
Requisitos
Full secondary education. Minimum of 2 A Levels or equivalent – UK applicants. Baccalaureate, or any recognized foreign equivalence (NQF Level 3) – French applicants. English language Requirements: IELTS 6.0 or equivalent. Minimum age: 18 years. We also require: Complete application form. Personal Statement. Scanned copy of Passport/ID Card. 2 letters of recommendation
Descripción

BA in Luxury, Fashion Business and Marketing prepares students for a successful career in the prosperous industries of luxury and fashion. Over the duration of the course, students have the opportunity to increase their knowledge in subjects vital to breaking the industry. These include: accounting, company and labour law, marketing and international business. Students will also develop an in-depth understanding of these industries operate on a global basis. LCCA is closely associated with Mod’Art in Paris, giving students the opportunity to learn French, either at beginner or intermediate level. London and Paris are complementary fashion capitals of the world, meaning students can find inspiration in two cities. LCCA staff are also experts in their fields, who draw from a wealth of industry knowledge and fascinating insights to pass onto students.

Temario

Year one:

History of fashion I

Fashion shows (production, organisation)

Introduction to fashion marketing

Economic studies of various fashion sectors

Sales techniques (retail)

Fashion design (products)

Textile

Leather and footwear

Introduction to pattern making

Visual merchandising

IT / visual communication

Plus languages:

French as a foreign language I

English for fashion

Year two:

History of fashion II

Fashion buying

Fashion merchandising

Distribution strategy (retail vs. wholesale)

Production / sourcing

Textile technology

Fashion design: trend forecasting

Market study in the fashion business

Communication (PR in fashion)

Visual communication

Plus languages:

French as a foreign language II

Core modules:

Accounting

Labour law

Marketing I

Management (HR)

Oral presentation techniques

Year three:

History of fashion III

Fashion culture

Fashion merchandising (retail) II

Brand management (luxury market)

Product development

Luxury watches and jewellery markets

Conferences: international markets

Visual communication

Plus languages:

French as a foreign language III

Core modules:

Marketing II

Budget / business planning

Entrepreneurship

International commerce

E-Business : E-Commerce

Customs regulations / Image Rights

Dissertation:

Final written and oral dissertation

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