ONLINE
10 weeks
Modalidad Abierta
The Luxury Goods Brand Management short course educates students in a number of areas vital to luxury brand management. Students will develop an in-depth understanding of human resource management, succession planning, and consumer law.
These days, the competitive world of retail management requires mangers to be multi-skilled and knowledgeable in a variety of areas in order to ensure that the business remains profitable and has potential for growth. This course provides you with the knowledge and skills you need to succeed in the world of luxury retail in just 2 weeks.
Luxury products can range from cars and motorbikes to perfume and watches, however one factor remains constant whatever product may be on offer, luxury retail always presents the best of the best. Rolex, Cartier, Ferrari, Hennessy: the list of possible employers is endless.
Throughout the duration of the course you will come to understand the competencies required of a modern manager, which include human resource management, succession planning, consumer law, and health and safety, as well as being an ambassador of their brand.
The course is taught by highly experienced tutors, all of whom have backgrounds in senior management. Field trips to key outlets in London will also enhance your learning experience, offering you a behind-the-scenes look at major luxury retailers.
At the end of the course, you will feel confident in developing marketing plans, creating financial management reports and producing advertisements for recruitment. You will also be confident in your ability to sell products successfully, as well as teaching selling techniques to others. Towards the end of the course you will submit a 1500 word industry report for assessment.
CESINE will award to every student that successfully pass the course with a Certificate of Completion and a transcript that will include total number ten (10) ECTS Credits. This credits are recognise for the MA in Packaging Design and Brand Management and MA in Luxury Brand Management and Fashion Communication.
ENTRY REQUIREMENTS
Minimum age: 18
English proficiency: intermediate
COURSE MODULES
Retailing of Luxury Goods
Managing Operations
Retailing of Fashion
Retailing Online