ONLINE
17 months
March, June, September
Develop the advanced knowledge and skills you need to implement, manage and evaluate marketing strategies in today’s globally connected yet volatile economy.
As a discipline, marketing has experienced a steep learning curve in the face of recent economic shifts. This means the in-depth market research, data analysis, strategic planning and management skills of this Master’s degree have never been more vital to delivering business success.
• UK undergraduate degree or equivalent – any subject area
• English levels 5.5 IELTS (5.5 in all bands) or equivalent
• Relevant work experience is an asset, but no work experience is required
Students who fail to meet academic requirements can be assessed on their relevant work experience (5 years management experience minimum for mature study route)
Strategic Marketing Management
Consumer Behaviour and Research
Integrated Marketing Communications.