SOLICITA INFORMACIÓN
Marketing y Ventas foto 13

Máster Marketing Management English

Ruta: Cursos de Marketing y Ventas | Másters de Dirección Comercial |

Duración

Duración del Máster Marketing Management English: Lectures: 225.Timetable 1: Monday and Wednesday 19h00 to 22h00. Timetable 2:Saturday 9h00 to 14h00.
Fechas de inicio del master: Marzo 2018

Titulaciones

Having successfully passed the evaluations and with the minimum attendance required, the student receives a diploma in Master in Marketing Management of INSA Business, Marketing & Communication School.

Requisitos

a) Graduates and professionals who wish to expand their employment horizons.

b) Experienced professionals who want to take on new tasks and responsibilities.

c) Companies seeking staff training.

d) Graduates in Vocational Training and Higher Education in area business seeking practical preparation to enter the workforce.

¿Que Salidas Profesionales tiene el curso?

- Marketing Director
- Marketing Manager
- Strategic Director
- Department Head

Descripción

The methodology is based on active learning and ongoing practice. Effective and beneficial training comes as a direct result of being actively involved in the course.

All members of the teaching staff are all leading professionals in their chosen field.

  • Objectives

    To provide the student the best tools, knowledge and abilities in order to succeed at an executive level in marketing management.

    To show you how to make beneficial decisions for your company on an international level through an accurate analysis of the global market, strategic planning, market segmentation, as well as budget management.

    To effectively teach you the ethical principles required of an executive in this field.

  • Temario

    1. The Marketing Management in the company: organization.

    2. Product Manager: policies design and implementation and Marketing Plan.

    3. Products Strategy and Brand Positioning: globalization and decision making. Competitive

    Analysis.

    4. Sales Forecasts: -Forenet- (System Specialized in Business Forecasts) Evaluation of

    the Innovative Products demand. Market Research.

    5. Product quality, logistics and distribution.

    6. Trade Fairs, Conventions and Congresses.

    7. Customer Marketing: techniques to attract more customers and Customer Loyalty. Possible

    scenarios to enter the market.

    8. Marketing in Industrial Companies and Service Companies.

    9. Optimization of product margins. Price Policy.

    10. Determining Global Commercial Budgets. Profits Maximization.

    11. Strategic External Analysis: new markets, control of new distribution channels.

    12. Analysis of the Consumer¿s Behaviour.

    13. Technological Innovation applied to Marketing.

    14. Branding: managing the brand value. Strategy of brand portfolio.

    15. Markets internationalization and globalization.

    16. Application of Marketing 2.0 in the company.

    17. Social Responsibility Marketing: strategies.

    18. Balance Scorecard: strategies design for the business management.

    19. Final Project: Strategic Business Plan.

    Másters relacionados de MÁSTER MARKETING MANAGEMENT ENGLISH


    MÁSTER EN DIRECCIÓN ESTRATÉGICA EN MARKETING

    Modalidad a Distancia y con Campus virtualTitulado por la Universidad Europea del A...

    MBA - MASTER EN DIRECCIÓN Y ADMINISTRACIÓN DE EMPRESAS

    En el MBA, los estudiantes adquirirán una visión global de las diferentes áreas...

    CURSO DE FORMACIÓN SUPERIOR EN RESPONSABLE COMERCIAL Y MARKETING

    El objetivo de este curso es proporcionar una formación completa y amplia en el sector del comercio ...

    CURSO TÉCNICO SUPERIOR EN GESTIÓN AGILE LEAN DE PROYECTOS Y PRODUCTOS - SCRUM KANBAN Y LEAN STARTUP

    Este curso es para ti si necesitas:• descubrir qué producto o servicio es el que necesitan tus c...

    MÁSTER EN DIRECCIÓN COMERCIAL Y MARKETING

    El Máster en marketing y dirección comercial de IMF, incluye el Curso de Community Man...

    MBA Y MAAE - MBA Y MASTER EN ASESORÍA DE EMPRESAS

    Cada año el equipo académico formado por doctores y profesionales de alta dirección en ejercicio, di...

    CURSO UNIVERSITARIO DE ESPECIALIZACIÓN EN DIRECCIÓN DE MARKETING

    ObjetivosTras la finalización del curso universitario de especialización en dirección de mar...

    CURSO DE ESPECIALIZACIÓN EN MARKETING POLÍTICO Y CAMPAÑAS ELECTORALES

    Este programa está dirigido tanto recién licenciados o graduados en las áreas de Ciencias Políticas,...