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Duration: 90 ECTS
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The International Masters Degree in Business Administration- IMBA is a complete multi-campus program with an International vision. It has been specially designed to offer university graduates (with or without work experience) a unique learning opportunity.
Students are trained to develop successful professional skills aimed at executive positions in global business. In this context, international vision and experience are essential in order to meet challenges, achieve professional goals and secure a bright future in the world of executive management.
This International MBA includes four additional elements essentials for those who wish to work in an international Business environment:
• Educational and business experience in China and in the United States, where company culture and business practices are shared with students.
• A major management skills program.
• Use of the latest technology.
• Visits to companies and institutions which are leaders in terms of their projects, results and alliances.
The intercultural experience provided by the program is a great opportunity to explore successful business practices from around the world. The International Masters Degree in Business Administration is designed to compensate for possible educational gaps or deficiencies in traditional university programs, offering instead a strategic and international vision of business.
MADRID - SHANGHAI – CALIFORNIA
During this International MBA, students have the opportunity to learn how businesses are run in Europe, Asia and North America, areas of the world which set the standards for business leadership. Even more, the United States of America, China and Spain (as being part of the European Union) constitute today 3 of the 4 more important worldwide economies (PWC report 2010).
The International Masters Degree in Business Administration encompasses complete executive training that reinforces the future managers strategic vision.
It begins in Madrid with 400 hours of intensive training over four months, providing the core material in a professional MBA: Management strategy, finance, operations, marketing and communication, personnel management and management skills.
Semester in Shanghai
During the four-month Shanghai stay, learning focuses on the economy, management and business in Asia.
Students learn the rules, techniques and values of administration and management in China: the role of government in business, the rules of finance, marketing and sales, the regulations and international agreements promoting international trade, talent and personnel management with multicultural teams.
The semester in Shanghai complements the first part of the program, as students continue to develop their management skills through case studies. At the same time, students learn to apply these skills to the unique aspects of the Asian business market, a market governed by distinct negotiation strategies.
The students of this International MBA will have the chance to participate in two courses: Global Operations and Project Management, in which they learn about the following:
• Professional opportunities in international business and International trade.
• Specific skills in the areas of international finance, stock markets, financial negotiation and commerce and strategic International marketing.
• Strategies and polices required to run international businesses.
• Assessment of international projects in any area: imports and exports, marketing, investment, finance, etc.
Students who successfully complete this part of the program will receive a Certificate in Global Operations and Management from the University of California, Irvine.
Título Español, Máster en Dirección General de Empresas (Universidad de Lleida, España).
Director de producción.
Director de proyecto.
Técnico de proyectos.
Responsable de logística.
Especialista en sistemas integrados de gestión.
Auditor de calidad.
Auditor de medio ambiente.
Director de RR.HH.
Consultor o Técnico de RR.HH.
Técnico en Gestión de Personal.
Coach.
Director de empresa.
Consultor estratégico.
Asesor internacional.
Director Financiero.
Controller Financiero.
Gestor de marca.
Técnico de marketing.
Técnico de Investigación de Mercados.
Online Marketing Manager.
Social Media Manager.
Community Manager.
Product Manager.
BI (Business Intelligence) Manager.
Consultor en BI (BusinessIntelligence).
Student profile
The program of this MBA is based on International innovation and involves students in a productive and strategic
internationalization process. The International MBA student should be:
• A decision-maker who wants to learn how to define his/her vision and then turn this into reality.
• A person who wants to change the business world, working with an international and multicultural outlook.
• A professional who favors a truly transnational experience based on three different continents and who is intensely curious to discover new business environments.
• A person excited about the future of management one who feels the challenge of being a player on this stage, where responsibility and values are inherent in every goal.
MADRID
GENERAL MANAGEMENT:
• Managerial Skills
• Political and Regulatory Environment in the EU
• Information Technology for Business
• Economic Analysis for Management
• Strategy and Competition
MARKETING:
• Market Research
• Strategic Marketing
• Marketing, Management _ Sales
• Branding _ Corporate Communication
OPERATIONS:
• Operations Management
• Total Quality
• Process Management
• Supply Chain Management
• Innovation
HUMAN RESOURCES:
• Corporate Social Responsibility
• Organizational Behavior
• Human Resources Management
• Organizational Structures
FINANCE:
• Financial Accounting
• Management Control Leadership
• Financial Management
SHANGHAI
GENERAL MANAGEMENT:
• Chinese Culture and Values
• Asian Economies
• Trade Agreements in Asia
• Chinese Foreign Trade Relations
• Economic Environment in China
• Public Policy and Regulation in China
• Internationalization Decisions
• Business and Environment
• Technological Development in China
MARKETING:
• Promotion and Advertising in China
• Market Research
• Channel Management
HUMAN RESOURCES MANAGEMENT IN CHINA:
• The Role of a Manager in China
• The Cost of the Workforce
• Human Resources Practices in China
• Particularities of Recruiting and Hiring
• Personnel Training in China
• The Internal Communication Process
CHINESE ACCOUNTING AND FINANCIAL SYSTEM:
• China’s Accounting and Financial System
• Taxation in China
• Foreign Currency
IRVINE (CALIFORNIA)
GLOBAL OPERATIONS MANAGEMENT (CERTIFICATE PROGRAM):
• Expanding Internationally: Structuring for Global Business
• International Finance
• Import/Export: International Logistics and Supply Chain Management
• Global Marketing in the Electronic Business Environment
• International Business Negotiations
• International Business Planning for your Product or Service
PROJECT MANAGEMENT:
• Introduction to Project Management Principles and Practices (On-line)
• Earned Management Value Project
• Project Risk Management
• Cost Management and Capital Budgeting
Characteristics
• Full-time program given entirely in English by senior Management professionals.
- Degree Program adapted to comply with Royal Decree 1393/2007.
• Official certification of graduate degrees is a fundamental requisite within the European Higher Education Area (EHEA).
• Visits to prominent companies, a great experience offering a vision of the international business scene, its
pportunities and risks.
• Native professors on all three campuses (in Europe, China and the U.S.) and other visiting professors from around the World who participate in the program.
• Students from different countries, providing a multicultural learning atmosphere, plus an international network. Chinese classes for all students.
• The opportunity to participate in the Global Operations Management and the Internship to gain professional experience.
Skills demanded by businesses and company leaders:
- Global vision
- Ability to focus on results
- Flexibility
- Project analysis and decision-making
- Team management
- Leadership and innovation
- Negotiation and sales skills
- Entrepreneurial spirit
Faculty
The success of any program depends greatly on the selection of the faculty.
The professors are of various nationalities and have broad experience in the international professional environment and in senior management.
Many of them are professionals with doctorate degrees who complement their vocation for management and economics with other research and academic work.
The demanding requirements of the faculty in no way impede their approachability students may consult them outside of lectures, a quality that reinforces the School’s personal relationship with students.
The lecturers transmit in a logical, systematic and practical way the knowledge and skills needed for success in the Business environment. The attitude of the staff is demanding, which stimulates students will to achieve greater goals. Accessibility of faculty (allowing students to consult them on matters beyond the classroom environment) reinforces the personalized relationship of the School with its students.
All faculty members have distinguished track records as executives, entrepreneurs or consultants and complement their professional lives with teaching.
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