El Máster Oficial en Dirección y Gestión en Marketing Digital y Social Media busca dotar a los alumnos de los conocimientos teóricos y prácticos clave para desarrollar una carrera profesional exitosa en el entorno digital. Los estudiantes del Máster en Marketing Digital y Social Media serán introdu ver más
ESCUELA DE NEGOCIOS Y DIRECCIÓN
Pedir informaciónThis is a dedicated specialist programme designed to foster strategic thinking and develop the skillset required to build, measure, and manage strong brands. This strategic brand management course aims to provide delegates with an in-depth insight into the importance of brand equity and the customer experience, and how best to maintain it.
A key element of the programme is a focus on practical application, using a wealth of experience and state-of-the-art practical examples of leading-edge brand management design and strategies.
FACULTY
José Scheuer is a true international who lived and worked in four European Countries. She has a MSc from ESCP Europe (Paris, Oxford, Berlin) and worked for 10 years for the Multinational Beiersdorf AG (NIVEA) in Hamburg in Trade marketing, Brand management and International Marketing. She lectured at the Hanze University in the Netherlands in the subjects of Brand Management, Strategic Business Management, Marketing Research and E-Commerce.
Entry Requirements
3 years minimum of relevant work experience within the field of study you are pursuing
While there are no IELTS or English language requirements, please be aware that the course is taught in English
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A key element of this course is the focus on the practical application of digital marketing and social media marketing tools to set up and maintain a presence in the digital and social world. You will learn how to plan, coordinate, deliver, and test digital and social media marketing campaigns and set targets to monitor the success of these campaigns. A key focus of the course will be the interaction and creative thinking that delegates will partake in, designing creative campaigns and innovative solutions for digital and social media.
This programme is designed specifically for digital marketing executives, and social media marketing executives. The programme allows participants to develop the competencies required for senior positions in the digital marketing and social media marketing industry.
- 3 years minimum of relevant work experience within the field of study you are pursuing
- While there are no IELTS or English language requirements, please be aware that the course is taught in English
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