Presencial en Luton
January, September
This one-year top-up course is for those who already have qualifications (Level 4 and 5 or 240 credits) or experience in a relevant field and wish to gain a full degree in business management with a specialism in digital marketing. You explore leadership, planning, policy making and how responsible innovation underpins modern business management alongside gaining an in-depth knowledge of digital technologies, global marketing, and the impact of marketing communications on a given industry or product.
Why choose the School of Business Management
- A one-year BSc (Hons) Business Management Top-up designed for those with relevant qualifications who are looking for an accelerated route to a degree.
- Extend your management skills and career choices through a specialism in digital marketing.
- Regular engagement with industry and authentic assessment opportunities, dealing with real-world problems and issues.
In our increasingly data-driven modern business environment, you can find employment in all areas of business, particularly marketing. The course equips you to work for both large multinational organisations and smaller organisations where there are opportunities to work across a number of roles, including those specifically focused on digital marketing.
You may also like to progress to further study at postgraduate level. The University of Bedfordshire Business School offers a range of related taught Master¿s courses including MSc Digital Marketing our suite of MBAs and specialist areas such as project management, IT management and sustainable management.
Facilities and specialist equipment
- New, state-of-the-art business analytics suite to support data analytics, â¿¿big-dataâ¿¿, data mining, digital marketing, SEO and other management skills
- Our London Stock Exchange Group trading room, reacting to live ¿stock-market¿ data
- Software includes Microsoft Power BI and Vensim simulation, for analysing complex and messy business problems, plus VR immersive skills practice
- Access to Sage, Eikon and the econometrics software STATA as well as Semrush digital marketing software
- Digital business: How to use e-business technologies in areas such as integration, modelling, internet marketing, customer relationship management, web analytics and cybersecurity.
- Business continuity and the planet: Explore the challenges to business continuity posed by climate issues, cybersecurity risks and supply-chain problems, among others.
- Digital communications strategy: Learn to apply strategic thinking from fields such as PR and marketing to digital platforms while building your numerical skills ready for modern marketing roles.
- Marketing in a global context: Gain a wide-ranging understanding of global marketing issues through reviewing current research in the field, globalisation theories and communication strategies.
- Business project: Independently design, plan, manage a research project.
Más de la mitad de la población retiene información visual de forma más eficaz que la escrita. Esto convierte al diseño gráfico en una de las herramientas más necesarias en el panorama del marketing en la última década y en una de las salidas profesionales con más aplicaciones para trabajar en el panorama del social media y la comunicación...
MASTER D
The goal of the Master´s Degree in Digital Marketing is to enhance your professional competitiveness through the most comprehensive training in digital marketing. Experience a hands-on learning journey focused on real digital projects covering key areas such as digital strategy, online positioning, data management supported by technology, the strategic use of social media, and E-commerce geared towards omnichannel integration...
Con el Máster en Marketing Digital Especialidad e-Commerce o Ventas te convertirás en un profesional cotizado de Marketing Digital, aprendiendo, de manera práctica y con las últimas novedades multimedia, las estrategias, técnicas y herramientas del entorno online actual. Serás experto en las últimas tendencias y podrás desenvolverte con éxito en cualquier área del Marketing Online...
El Máster en Big Data, Análisis de Datos e Inteligencia Artificial (MBDA) está diseñado para ti. Con este programa, adquirirás las competencias necesarias para dirigir proyectos de Big Data de principio a fin, implantando una auténtica cultura Data Driven en tu empresa.
Aprenderás a tomar decisiones con menos incertidumbre y mayor impacto, gracias al dominio de herramientas como Power BI, fundamentos sólidos en arquitectura de datos, y el uso avanzado de inteligencia artificial, machine learning, cloud computing y ciberseguridad...
Éste MBA capacita para adquirir una visión global e integradora de la gestión de empresas, por medio del tratamiento de las diferentes áreas empresariales a la par que se estudian en profundidad materias propias de Marketing Digital. Además, te permite especializarte en Ventas o en e-Commerce.
Descubre el Curso a distancia de Marketing Online y Ecommerce
Con el Curso a distancia de Marketing Online y Ecommerce tendrás a tu disposición todos los recursos necesarios para trabajar en el prometedor sector del marketing digital.
Conoce todas las técnicas que se utilizan en el mercado actual para trabajar en cualquier empresa y en diferentes puestos, con un perfil versátil y polivalente...
