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10 weeks (Part time) 2 weeks ( Full time)
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The Fashion Business course at LCCA will introduce you to the business side of the fashion industry. You will be learning the fundamentals of the design process, branding, promotion and marketing in order to sell the designs. By the end of the course, you will have basic understanding of the fashion industry as a whole and the business behind making it one of the most dynamic industries in the world.
The marketing and promotional activities employed by the fashion industry will be studied covering the 4 P’s. Customer profiling and target market and how this is chosen will be covered. The contextual and historical references often returning to the fashion cycle will be explained and you will be introduced to the basics of fashion design process to give you an understanding of the creativity that goes behind producing successful and competitive collections as well as brands. Introduction to sourcing and supply chain will also be covered.
CESINE will award to every student that successfully pass the course with a Certificate of Completion and a transcript that will include total number ten (10) ECTS Credits. This credits are recognise for the MA in Packaging Design and Brand Management and MA in Luxury Brand Management and Fashion Communication.
Minimum age: 18 years of age, English proficiency: intermediate and eligile to study in the UK.
LEARNING OUTCOMES
Develop and understanding of the different market levels operating in today’s fashion industry
How to plan a successful collection, sourcing and research, design process
Learning what is a supply chain and how it differs in various market levels
Understanding the different promotional and marketing tactics deployed by today’s fashion industry
Demonstrate knowledge and understanding of the marketing and branding process