1. MBA
  2. Masters MBA de Administración y Dirección de Empresas en Barcelona
  3. Masters MBA de Comercio Internacional
  4. International MBA Barcelona Berkeley
International MBA Barcelona Berkeley

International MBA Barcelona Berkeley

por EAE BUSINESS SCHOOL BARCELONA
  • Lugar/Modalidad:

    Presencial en Barcelona

  • Duración:

    11 months / 70 ECTS

  • Fechas:

    Octubre


Full time/ENG

There are 4 types of EAE scholarships


Descripción

✓EAE’s International MBA Barcelona – Berkeley is a state-of-the- art International MBA program that equips you to take on positions of responsibility in any international company and successfully lead digital transformation, change management and innovation company-wide. The program focuses on developing your leadership capacity and gives you a comprehensive and integrated overview of a business, the key factors for grasping the reality of different markets at an international scale as well as equipping you with the core of Digital Transformation Management:

Data-driven Business Intelligence

Strategy and Leadership

Customer-Centric and Technology-Conscious Marketing

Organization and Change Management

The program includes an immersive experience in the innovation ecosystem of Silicon Valley and San Francisco through a 2-week residential program. Students and professionals from around the world meet in California to make connections with leading research and industry experts and to learn the leading trends in Digital Transformation and Innovation Management. Become a future-forward leader with this powerful combination from two top institutions.

Bolsa de Empleo y Salidas profesionales

At EAE, we train professionals with the profiles in the highest demand from companies and the competences required in the employment market. The knowledge and skills you acquire here and now will have a real impact on your professional life. Start imagining this bright future and take a look at some of the professional opportunities that await you with our International MBA Barcelona - Berkeley.

- CEO

- General Director

- Chief Marketing Officer (CMO)

- Chief Financial Officer (CFO)

- Strategic Director

- Business Developer

Innovation Project

At the core of the program is an Innovation Project in which students develop a Strategy to Manage a Digital Transformation project. Working in mixed teams, students will apply the theory and concepts of the lectures to their project. The program will introduce students to new technologies and best practices in Innovation and Digital Transformation Management. At the end of their Program, students will present their solutions to a panel of experts in Silicon Valley and receive valuable feedback and support for their projects

✍ Metodología

What are you going to learn?

Global Business knowledge

- You gain knowledge and skills on how to navigate in two of the world¿s leading economies, the Europe and the United States. In this specialty track, you will gain the knowledge and expertise to effectively operate in global business and in relation with multinational companies.

True cross-cultural competency

- You will gain an -depth understanding of how cultural differences impact how you interact, communicate and do business with people from different cultures. The experiences in Barcelona/Madrid and San Francisco will expose you daily to how cultural differences impact many aspects related to successfully doing business in two leading world economies.

Critical thinking

- You will gain the skills needed to be able to think critically. The skills needed include observation, analysis, interpretation, evaluation, inference, problem solving, and making decisions. In this ever-changing world, the ability to think in an objective and critical way is becoming essential.

Talent management

- Intangible assets are becoming more valuable to companies. Those assets include human capital the people who work in an organization. In this program, you will learn how to crate, lead and develop diverse global teams.

✔ Requisitos

EXPERENCE

- Minimun of 3 years of professional experence to access the MBA

DEGREE

- A bechelor degree is required to access the MBA

LANGUAGE CERTIFICATION

- An english certificate (specific English requirements available from your enrolment officer)

🏁 Objetivos

DEVELOP COMPETENCES

- Promote essential knowledge in all the departments of a company: marketing, finance, accounting, human capital and operations.

LEADERSHIP IN ORGANIZATIONS

- Developing the tools and capacities required for leadership: teamwork, motivation, communication, business ethics and social responsibility.

ENTREPRENEURIAL SPIRIT

- Enhancing the entrepreneurial spirit and laying the foundations for the creation of new businesses, while also fostering innovation and creativity.

SUSTAINABLE GROWTH

- Evolving with ease in complex and competitive national and international organizations, within a framework of sustainable development.

MANAGEMENT OF BUSINESS CHANGE

- Adapting to and anticipating the need to change the organization with the key objective of remaining competitive.

GLOBAL VISION AND INNOVATION

- Managing the organization¿s flexibility in response to new technologies, new markets and the evolution of society.

Temario

Couse content

Module 1: Environment and Global Markets

Current socio-economic context - 5 ECTS:

- Economic environment

- Financial System and markets

- Fiscal and Legal

- Sustainability and enviroment

- Legal tendencies

Marketing and commercialization in international settings - 5 ECTS:

- Marketing strategies

- Comunication

- Digital Marketing and e-commerce

- Sales Management

Module 2: People Management

Intellectual capital and talent management - 5 ECTS:

- Human Capital Management

- Cross cultural management

- Diversity and inclusion

- Change management

Management skills - 5 ECTS:

- Emotional intelligence

- Negotiation skills

- Disruptive Leadership

- Soft-skills

Module 3: Strategic Resources & Strategic Management

Finance for decision making & Management Control - 5 ECTS:

- Investment and financing decisions

- Financial markets & start up ecosystem

- Financial Risk Management

- Company appraisals and M&A

- Accounting

- Financial planning and control

- Budget management

- Business Intelligence

Strategic Management & Digital Transformation - 5 ECTS:

- Competitive advantage

- Strategy Management

- International Strategy

- Business Game

- VUCA environment a digital ecosystem

- Leadership for sustainability

- Disruptive technologies for digital business

- Business Performance Analysis & Emerging Techs

Module 4: Business Transformation

Analytics from Business and Industry Perspective & Customer Analytics - 5 ECTS:

- Social and economical context for Big Data

- Business strategy and Big Data

- Big Data infraestructures and componentes in business context

- From Big Data to Business Analytics

- Technology map and systems

- Data Strategy & Data Análisis

- Reporting & Dashboards

- Google Analytics

Transforming and competing from operations - 5 ECTS:

- Descriptive, predictive and prescriptive analytics

- Transforming supply chain

- Robotics & process automation

- Artificial Intelligence for operations

- Demand forecasting

Module 5: Entrepreneurship

Project Management in the digital world: landing strategies - 5 ECTS:

- Digital Business & Innovation

- Agile Project Management - PRINCE2 y SCRUM

- Growth Hacking

- Design Thinking

Module 6: Thesis

Thesis - 15 ECTS:

- Business proposal. The project.

- Feasibility: technical, commercial and finantial.

- Strategy and planning.

Module 7: Optional Program

Course (in total 4 ECTS):

- Silicon Valley Innovation Management and Design Thinking

- Data Analytics and Visualization Innovation Strategies for new Technologies

- High Tech product Marketing

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