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10 months / 60 ECTS
Octubre
Full time/ENG
The International MBA Barcelona - Berkeley shows us a global overview of business, its multidisciplinary nature, the dedication required and the personal growth it stimulates, our will change your life.
It is our flagship program, designed with practical and interactive methodologies to accelerate the transformation of professionals or entrepreneurs with an intellectual drive, global ambition and desire to generate an impact in the world.
It combines an international, multidisciplinary approach, the development of essential skills to succeed and self-assessment and planning tools for your personal and professional projects and goals.
Designed to develop critical thinking and collaboration, as well as strengthening your leadership and innovation skills. Step outside your comfort zone, equipping you with the agility, flexibility and creativity required in a dynamic and changeable world.
Key Points
Berkeley Experience
- As part of this experience, you will spend a two-week residential stay at the University of California at Berkeley, near the San Francisco Bay Area, heart of the tech & innovation industry.
Focus on Business & Digital Transformation
- Develop profound leadership capabilities for digital transformation and innovation through the programme’s business transformation focus.
Develop your Entrepreneurial Skills
- The program aims to develop your entrepreneurial muscle, a super valuable skillset for innovation and problem solving. Entrepreneurs have access to EAE Lab, a business incubator that offers the training resources, financing and guidance required to transform a good idea into a real business venture.
Dynamic and Interactive Learning
- Our practical methodology places you at the centre of academic experience. Our classes are participative, interactive and challenge you to think critically, solve problems, work in teams and ultimately be in the driver’s seat of your learning experience. You will take part in innovative activities like our Business Game, a simulator that recreates real business situations and challenges to put your skills to the test.
Hand in hand with the Business World
- We keep our corporate partners close at hand, as well as in the classroom. Through their insights, we update the program curriculum yearly. Get ready to build professional relationships with your classmates and meet executives from leading companies such as Google, Vodafone, Accenture, Intel and Cepsa, to name just a few.
Double Degree: EAE and UPC
EAE Business School’s own International MBA Barcelona - Berkeley and Universitat Politècnica de Catalunya’s (UPC) official Master’s degree in Business Administration and Management, specializing in Strategic Management.
As a student of our MBA, you¿ll enjoy a career plan made to suit you. Thanks to our Careers Department and EAE Entrepreneur, you will gain access to personalised support and academic training services that will multiply your professional opportunities, extending them to any country in the world.
MBA PATH: NETWORKING AND SESSIONS WITH THE HEADHUNTERS
Professional Opportunities:
· CEO Chief Executive Officer
· CMO Chief Marketing Officer
· CFO Chief Financial Officer
· COO Chief Operating Officer
. Business Manager
. Strategic Manager
. General Manager
What are you going to learn?
Global Business knowledge
- You gain knowledge and skills on how to navigate in two of the world¿s leading economies, the Europe and the United States. In this specialty track, you will gain the knowledge and expertise to effectively operate in global business and in relation with multinational companies.
True cross-cultural competency
- You will gain an -depth understanding of how cultural differences impact how you interact, communicate and do business with people from different cultures. The experiences in Barcelona/Madrid and San Francisco will expose you daily to how cultural differences impact many aspects related to successfully doing business in two leading world economies.
Critical thinking
- You will gain the skills needed to be able to think critically. The skills needed include observation, analysis, interpretation, evaluation, inference, problem solving, and making decisions. In this ever-changing world, the ability to think in an objective and critical way is becoming essential.
Talent management
- Intangible assets are becoming more valuable to companies. Those assets include human capital the people who work in an organization. In this program, you will learn how to crate, lead and develop diverse global teams.
EXPERENCE
- Minimun of 3 years of professional experence to access the MBA
DEGREE
- A bechelor degree is required to access the MBA
LANGUAGE CERTIFICATION
- An english certificate (specific English requirements available from your enrolment officer)
DEVELOP COMPETENCES
- Promote essential knowledge in all the departments of a company: marketing, finance, accounting, human capital and operations.
LEADERSHIP IN ORGANIZATIONS
- Developing the tools and capacities required for leadership: teamwork, motivation, communication, business ethics and social responsibility.
ENTREPRENEURIAL SPIRIT
- Enhancing the entrepreneurial spirit and laying the foundations for the creation of new businesses, while also fostering innovation and creativity.
SUSTAINABLE GROWTH
- Evolving with ease in complex and competitive national and international organizations, within a framework of sustainable development.
MANAGEMENT OF BUSINESS CHANGE
- Adapting to and anticipating the need to change the organization with the key objective of remaining competitive.
GLOBAL VISION AND INNOVATION
- Managing the organization¿s flexibility in response to new technologies, new markets and the evolution of society.
Couse content
Module 1
ENVIRONMENT AND GLOBAL MARKETS
Current socio-economic context - 5 ECTS
• Economic environment
• Financial System and markets
• Fiscal and Legal
• Legal tendencies
• Sustainability and environment
Marketing and commercialization in international environment - 5 ECTS
• Marketing strategies
• Comunication
• Digital Marketing and E-Commerce
• Sales Management
Module 2
PEOPLE MANAGEMENT
Intellectual capital and talent management - 5 ECTS
• Human Capital Management
• Cross cultural management
• Diversity and inclusion
• Change management
Management Skills - 5 ECTS
• Emotional intelligence
• Negotiation skills
• Disruptive Leadership
• Soft-skills
Module 3
STRATEGIC RESOURCES & STRATEGIC MANAGEMENT
Finance for decision making & Management Control - 5 ECTS
• Investment and financing decisions
• Financial markets & start up ecosystem
• Financial Risk Management
• Company appraisals and M&A
• Accounting
• Financial planning and control
• Budget management
• Business Intelligence
Strategic Management & Digital Transformation - 5 ECTS
• Competitive advantage
• Strategy Management
• International Strategy
• Business Game
• VUCA environment a digital ecosystem
• Leadership for sustainability
• Disruptive technologies for digital business
• Business Performance Analysis & Emerging Techs
Module 4
BUSINESS TRANSFORMATION
Analytics from Business and Industry Perspactive & Customer Analytics - 5 ECTS
• Social and economical context for Big Data
• Business strategy and Big Data
• Big Data infraestructures and componentes in business context
• From Big Data to Business Analytics
• Technology map and systems
• Data Strategy & Data Análisis
• Reporting & Dashboards
• Google Analytics
Transforming and competing from operations - 5 ECTS
• Descriptive, predictive and prescriptive analytics
• Transforming supply chain
• Robotics & process automation
• Artificial Intelligence for operations
• Demand forecasting
Module 5
ENTREPRENEURSHIP
Project Management in the digital world: landing strategies - 5 ECTS
• Digital Business & Innovation
• Agile Project Management - PRINCE2 and SCRUM
• Growth Hacking
• Design Thinking
MASTER'S THESIS
15 ECTS
It’s not just the research paper you need to do in order to get your master’s degree — it’s the right time and the right place for you to combine your academic experience with your professional ambition, personal vision and your creativity. It’s your chance to put everything you’ve been learning into practice and to work in order to get to where you want to be.