ONLINE
18 months
Modalidad Abierta
The MA in Digital Media course is designed to enable students to develop the creative, technical and academic skills needed to meet the demands of a growing new media industry where one million vacancies are expected in the digital sector within the next decade in the UK.
Students will receive an intensive grounding in Digital Media via a combination of lectures, practical workshops and seminars including the topics of digital content creation, reaching new media audiences and the law regarding social media and the internet.
During term two students will concentrate on exploring digital media techniques including creating content for the web, advanced digital video techniques, apps and creative programming.
Students will also be learning project management and marketing skills and the importance of using new media skills in PR. Term 3 students will concentrate for their dissertation on managing a digital media project that could take the form of, for instance, an advertising campaign, PR campaign, interactive DVD or website design project.
CAREER PROGRESSION
Over the last ten years the online industry really has exploded with virtually every business relying on it. Social media, cloud computing, 3D are all expanding online areas with more jobs needing to be filled as new positions are created. Your career in digital media is likely to focus in the following areas social media manager, designer, development and content creation.
The course will also give you the knowledge in terms of reaching todays interactive audiences through creating innovative online research projects, PR campaigns and advertising as well as being your own freelance digital media creator. All these are career options for students with advanced knowledge in digital media.
ENTRY REQUIREMENTS
Qualifications: UK bachelor degree (2.2), or for overseas qualifications any NARIC recognised equivalence
Students who fail to meet academic requirements can be assessed on their relevant work experience (3 years experience minimum for mature study route)
Minimum Age: 21 years
Language: English proficiency: IELTS 5.5 (5.5 in each component) or equivalent
Plus CV, Photograph and 2 references
TERM 1
Media and Communications Theory: Introduction
Principles of Digital Media (Practical)
Issues and Debates in Communications Policy
Digital Media as Research Tool (Practical)
Analysing Media Discourse in the Digital Age
Interactive Media Audiences: (Practical)
TERM 2
During Term 2 students study two core modules to practice advanced skills in both the technical aspects of digital media as well as in project management and strategic communications. During Term 2 students will also write the proposal for their final major project.
Planning a Digital Project/Dissertation: Advanced Digital Media (Practical)
Strategic Communications Management – Managing and marketing a digital project
During Term 2 two optional modules to hone skills will also be available:
Communication: (Introduction to Psychological and Sociological Perspectives)
Culture, Society and the Individual: Hybrid Identities and Globalization
TERM 3
During the third and final term the students will develop and project manage an exciting digital media production as well producing an innovative written report into an aspect of digital media theory explored on the course. During the final term again two optional modules will be available to hone new knowledge skills.
Media Ethics of Journalism in the Digital Age
Media, Gender and Identity
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