ONLINE
18 months
Modalidad Abierta
The MA in Fashion Retail and Luxury Management programme merges aspects retail and management, resulting in students gaining practical knowledge and skills in more than one discipline.
From analysis of the fashion system to the study of marketing techniques, the content of this programme will provide students with an extremely thorough understanding of the industry. The course also looks closely at fashion as a cultural, social and historical system characterised by ever-evolving trends.
The course provides further insight into the industry in the form of guest speakers, trade visits and exhibition trips, allowing you to get a feel for the real working world of fashion and luxury.
After successful completion of the programme, you will have the opportunity to enrol onto our work placement scheme in order to gain valuable experience and make contacts within the industry, possibly leading to permanent employment.
WHO IS THIS COURSE FOR?
Candidates with a first degree within business, design or related areas who would like to gain specialist knowledge of the management and visualisation of fashion, retail and luxury brand projects. Their desired future industry role can be based within the creative or business sectors as both aspects are accommodated within the programme.
LEARNING OUTCOMES
Management
Marketing and PR
Branding
Luxury
Retail
Visual merchandising
Trend prediction
Sustainability
The global market place
ENTRY REQUIREMENTS
Bachelor’s degree (2:2 or above) or equivalent in any subject
Language proficiency: minimum IELTS 5.5
Alternative - Students who fail to meet academic requirements can be assessed on their relevant work experience (3 years management experience minimum for mature study route)
Plus CV, Photograph and 2 references
YEAR 1
Semester 1
Essentials and Principals of Fashion Marketing and Luxury Brand Management
Sustainable Fashion Branding
Fashion Marketing and Retailing in the Luxury sector: Store location and visual merchandising
Semester 2
History of Fashion and concept of luxury applied to consumer behaviour new (the Origins of Fashion)
Principals of Fashion Management and Administrationl
Made in Italy: Arts, Fashion Meets identity
Made in Italy: History of Italian Fashion
YEAR 2
Semester 3
Innovative tactics of fashion e-tailing: The application of new technology and its impact on supply chain
Brand Globalisation
Professional practise in the luxury brand industry (Internship focus module)
Dissertation