MA In Public Relations

Descripción

The MA in Public Relations programme will prepares students for a career in the public relations industry. The programme focuses on analytical and academic content, whilst also learning the practical and vocational applications of the course material. At the end of the programme, students will acquire a sound knowledge of the theories of public relations, advertising and marketing and how they are applied in this thriving industry.

You will be focusing on analytical and academic content, whilst also learning the practical and vocational applications of the course material. You will acquire a sound knowledge of the theories of public relations, advertising and marketing and how they are applied in the industry.

You will develop the intellectual, social and practical skills needed, whilst gaining the ability to analyse related issues on a national and international level. Whether you want to pursue a career in public relations, or go on to further academic study, this programme is an excellent base for any related management position.

The course helps a wide range of graduates, with little knowledge of PR, to learn both practical techniques and an understanding of the way the PR industry impacts us on a day-to-day basis.

WHAT WILL BE STUDIED

The overall purpose of the programme is to educate those who would like to work in the Public Relations industry across the UK, and beyond.

The MA in Public Relations aims at enabling students to:

Gain systematic and in depth knowledge of issues related to public relations

Understand key developments in the public relations industry, associated with the logic of globalisation

Explore the complex nature of the public relations campaign building

Examine the relationship between new contexts of production and questions of branding and marketing

Research the market in a clear and effective way

Examine the relationship between public relations and branding, advertising, marketing

Identify key research agendas in the practice of public relations.

PROGRESSION

Our MA is business focused with high potential for a career in the public relations, advertising, brand management and marketing and communications industries.

The dissertation prepares students for an academic career, progressing towards research degrees such as the PhD, PGCE and PGCHE.

✔ Requisitos

ENTRY REQUIREMENTS

Minimum qualifications:

UK applicants: honours degree (2:2 or above) or equivalent in any subject

Overseas applicants: any UK NARIC approved equivalent

Language proficiency: minimum IELTS 5.5 in all bands, or equivalent

Alternative - Students who fail to meet academic requirements can be assessed on their relevant work experience (3 years management experience minimum for mature study route)

Plus CV, Photograph and 2 references