Presencial en Birmingham
4 years with integrated placement year (international students may opt out of the placement year)
September
In today’s fast paced business world, marketing is essential to overcoming significant challenges. This includes maintaining a competitive advantage, meeting customer needs that are always changing, and shaping how organisations plan their future.
Our BSc (Hons) Marketing degree is closely connected to real-world industry through our experienced academics who have worked in this field. This means that you will learn from professionals who have been where you want to go.
This degree will give you the opportunity to grasp the main ideas of marketing theory and gain practical skills which will empower you to use these concepts in innovative and exciting ways in the real world.
The course is delivered by Aston Business School which is part of an elite group of global business schools that hold the gold standard of ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.
Our BSc (Hons) Marketing will not only provide you with the theoretical knowledge and a good foundation of marketing from a strategic business perspective, but also deepen your learning in specialisms through the modules you choose as you progress through your degree.
What we will provide
- First-class teaching in the UK’s second-largest city, delivered by a diverse array of staff who will inspire and excite you. Our programme will empower you with core concepts of marketing theory, equipping you with practical skills for real-world scenarios. You will collaborate on live marketing projects, with local companies and experts, making your learning experience more rewarding.
We are also an Adobe Creative Campus meaning you will have access to top-notch software licenses, including Adobe and Solidworks, commonly used in industry.
What you will provide
- It is important you learn how to adapt a growth mindset to your studies – understanding that intelligence and success come from dedication, a willingness to learn and the ambition to drive change and create value for businesses.
What skills we teach
- On our BSc (Hons) Marketing course, you will learn valuable skills that go beyond the classroom and into the real world. You will develop management and leadership skills that are applicable to real life situations. Our graduates are problem solvers who have developed the essential skills needed to keep up to date with the ever-changing world of business.
Placement year
- We all know that taking a placement year will boost your employability – it’s what makes Aston University graduates some of the most employable in the country. It’s for this reason that we encourage every student to take one. The placement year gives you the chance to put theory into practice, gain relevant work experience, and develop professional and transferable skills.
The placement year is compulsory for BSc (Hons) Marketing students. International students can request permission to opt out of the placement year, but we strongly recommend that it is completed where possible.
Career prospects
- As an Aston University Marketing graduate, you will be equipped for a range of different career options. Our recent graduates have gone on to work across the public, private and third sectors for organisations including: Amazon, Capgemini, Jaguar Land Rover, Lloyds Bank and Thompson Holidays.
Why Marketing at Aston University?
Top 5% in the world
- Top 5% of global evaluated institutions (QS World University Rankings 2026)
Professionally accredited
- Gain industry-recognised qualifications at an accelerated pace, with a degree accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM)
Recognised for quality
- Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation
Earn more
- Our graduates are among the highest paid in the country, earning on average £33,200 three years after graduating (Longitudinal Education Outcomes, 2025)
Gold standard teaching
- Aston University was awarded Gold - the highest possible rating for the Teaching Excellence Framework (TEF, 2023)
Safe in our hands
- Marketing at Aston University was ranked 16th overall in the UK (Complete University Guide, 2026)
Our teaching approach is both modern and innovative. Alongside traditional lectures and training in the latest analytical tools, you will gain valuable hands-on experience during your placement, enhancing your overall learning. At the beginning of your course, youâ¿¿ll be assigned a personal tutor for individual study guidance. Module tutors are readily available to answer questions, and all lectures are recorded for future reference.
Our emphasis is on practical knowledge application, with guest lectures from prominent business leaders and mentoring programs offering unique insights. Our renowned Visiting Professors, top UK business figures, share their expertise and expectations from students and graduates.
Complementing traditional teaching, our virtual learning environment provides electronic support materials. Youâ¿¿ll have access to the University Libraryâ¿¿s extensive collection of over 25,000 books and electronic journals. University-wide services like the careers service, Jobshop, counselling and advice services, sports facilities, and Chaplaincy enhance your overall university experience and prepare you for your professional career.
Aston University also offers an array of extracurricular activities, including clubs and societies like Aston Bright Futures, which works with leading businesses across various sectors. These activities not only enrich your student experience but also help you explore your specific interests and career pathways.
A Levels
- BBB (standard offer)
- BBC (with EPQ or Core Maths minimum grade B)
- BBC (contextual offer)
- Enables you to demonstrate understanding and application of core theory and knowledge in marketing within the wider business context.
- Enables you to work effectively as an independent self-managed/self-regulated learner who is socially responsible.
- Enables you to communicate effectively in a manner appropriate to the setting, task and/or audience.
- Develops innovative thinking in problem solving.
- Enables you to make appropriate operational and strategic decisions and to apply knowledge based on sound analysis in an international context.
Year 1
- Marketing Principles
- Essential Skills for Marketers
- Consumer Behaviour
- Marketing Communications
- Content Marketing
- Law, Economics and Accounting for Marketers
- Foundations of Business Analytics
- User Experience Design
Year 2
- Market Research
- Services Marketing and Management
- Stakeholder Relations Management
- Digital Analytics
- Digital and Social Media Marketing
Placement year
- Integrated Placement Year
Final year
- Marketing Strategy
- Strategic Management
- Digital Innovation for Marketing
- Ethical and Sustainable Marketing
- Strategic Brand Management
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The methodology is based on active learning and ongoing practice. Effective and beneficial training comes as a direct result of being actively involved in the course.
All members of the teaching staff are all leading professionals in their chosen field.
