Master Degree In Marketing Management

Our Master in Marketing Management (MMM) is designed to help you manage international marketing and commercial strategies by aligning a global vision with local market needs. You’ll gain a deep understanding of the key drivers of globalization and customer-centric approaches that will keep you competitive in complex and ever-changing scenarios. The program explores how both SMEs and large corporations internationalize their products and services, and it includes hands-on training with tools like PowerBI and Salesforce. You'll also benefit from a business immersion experience at Bocconi University, giving you valuable international exposure.

Why should you study MARKETING MANAGEMENT?
Because it is a unique program to manage the international Marketing and Commercial environment from the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from SMEs and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models).

Internationalization
- Students can complement the master’s at Bocconi University (Milan), learning from top industry executives (CEOs, consultants, directors) who share real-world best practices. They may extend their studies abroad after the program and apply for internships during the master, accessing a job exchange upon completion.​

DOUBLE ACREDITATION
- With EFMD and AMBA accreditations and 75%+ international students, the program provides a strategic and operational view of markets, data, and technology, both globally and locally, ending with a group project for international market expansion. ​

Skills
- Students develop key managerial skills—teamwork, leadership, communication, negotiation—and a data-driven mindset to optimize resources, boost impact, and lead Go-to-Market strategies for growth.​

Upon successful completion of the program, you will receive the University Private Degree in Marketing Management issued by ESIC University. This degree is not officially recognized by the government and does not grant access to official qualifications. If you wish to pursue an official Master’s Degree, you can consult our catalog of official programs. *ESIC University is an institution officially recognized by the Spanish Ministry of Education. It offers both official university degrees (bachelor’s, master’s, and doctorate) and its own degrees (such as continuing education master’s degrees). Both types of qualifications are supported by the same standards of academic rigor and the prestige of ESIC University.​​

Upon completing the MMM, you will be equipped to take on a wide range of roles across marketing, commercial, and consulting areas in any industry. Your career path will depend on your entry profile and professional development goals. Typical positions include:

- Key Account Manager
- Product or Brand Manager
- Trade Marketing Manager
- Customer Experience Manager
- Sales Manager or Business Development Manager
- Marketing Director
- Chief Communication Officer
- Chief Marketing Officer

You will be prepared to work in multinational companies, agencies, start-ups, or consulting firms, managing strategic and operational marketing initiatives with a global-local perspective.