Presencial en Madrid | Barcelona
10 months - 60 ECTS
Octubre 2026
Our Master in Marketing Management (MMM) is designed to help you manage international marketing and commercial strategies by aligning a global vision with local market needs. You’ll gain a deep understanding of the key drivers of globalization and customer-centric approaches that will keep you competitive in complex and ever-changing scenarios. The program explores how both SMEs and large corporations internationalize their products and services, and it includes hands-on training with tools like PowerBI and Salesforce. You'll also benefit from a business immersion experience at Bocconi University, giving you valuable international exposure.
Why should you study MARKETING MANAGEMENT?
Because it is a unique program to manage the international Marketing and Commercial environment from the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from SMEs and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models).
Internationalization
- Students can complement the master’s at Bocconi University (Milan), learning from top industry executives (CEOs, consultants, directors) who share real-world best practices. They may extend their studies abroad after the program and apply for internships during the master, accessing a job exchange upon completion.
DOUBLE ACREDITATION
- With EFMD and AMBA accreditations and 75%+ international students, the program provides a strategic and operational view of markets, data, and technology, both globally and locally, ending with a group project for international market expansion.
Skills
- Students develop key managerial skills—teamwork, leadership, communication, negotiation—and a data-driven mindset to optimize resources, boost impact, and lead Go-to-Market strategies for growth.
ESIC ACCREDITATIONS
More than 55 years of history means that we have institutional agreements and collaborations that recognise our quality as a business school. These are our accreditations:
ASSOCIATION OF MBAS
- The international impartial authority on postgraduate business education
EFMD Programme Accreditation
- The leading international system of quality assessment, improvement and accreditation of business programmes
Agencia Nacional de Evaluación de la Calidad y Acreditación
- Sistemas de Garantía de Calidad de Centros y Docencia
Upon successful completion of the program, you will receive the University Private Degree in Marketing Management issued by ESIC University. This degree is not officially recognized by the government and does not grant access to official qualifications. If you wish to pursue an official Master’s Degree, you can consult our catalog of official programs. *ESIC University is an institution officially recognized by the Spanish Ministry of Education. It offers both official university degrees (bachelor’s, master’s, and doctorate) and its own degrees (such as continuing education master’s degrees). Both types of qualifications are supported by the same standards of academic rigor and the prestige of ESIC University.
Upon completing the MMM, you will be equipped to take on a wide range of roles across marketing, commercial, and consulting areas in any industry. Your career path will depend on your entry profile and professional development goals. Typical positions include:
- Key Account Manager
- Product or Brand Manager
- Trade Marketing Manager
- Customer Experience Manager
- Sales Manager or Business Development Manager
- Marketing Director
- Chief Communication Officer
- Chief Marketing Officer
You will be prepared to work in multinational companies, agencies, start-ups, or consulting firms, managing strategic and operational marketing initiatives with a global-local perspective.
A student-centered model that enhances your personal and professional development through:
- Practical application of real business challenges
- Soft skills development
- Expert faculty guidance
- A diverse and international community
- Access to all ESIC resources
- It includes online materials, self-assessments, personalized tutoring, experiential activities, and a supervised final project ¿ all designed to progressively put learning into practice.
WHO IS THIS MASTER’S DEGREE FOR?
- This Master's is designed for young professionals like you, preferably with experience in business, marketing, or sales, and a bachelor’s degree or diploma in a related field. If you’re a recent graduate or come from a different academic background, you may still be admitted based on your academic record and a personal interview. In such cases, some supplementary preparation may be required. An official English certificate is mandatory for all candidates.
Master the Core Concepts and Methods of Marketing
- You will learn to understand and master the key concepts and methods of marketing and their application in business practice, laying the foundation to analyze, interpret, and act in real business contexts.
Apply Marketing Tools to Create Innovative Strategies
- You will be able to apply and evaluate marketing tools to develop innovative strategies, solve current and emerging challenges, and build a holistic view of the value-creation process in organizations.
Design and Implement Effective Marketing Plans in Global Contexts
- You will design effective marketing plans and learn how to implement them in highly digitalized and global environments, adapting swiftly across sectors and industries at an international level.
Evaluate Performance and Propose Strategic Improvements
- You will develop the skills to assess team and marketing performance, propose improvement strategies aligned with diverse social and cultural contexts, and adopt a critical and strategic perspective.
Make Marketing Decisions with Ethics, Sustainability, and CSR
- You will be able to frame marketing decisions within ethical values, sustainability, and corporate social responsibility, developing action plans sensitive to current social and business trends.
Enhance Your Communication and Leadership Skills
- You will enhance your written, oral, and interpersonal communication skills to interact with all marketing stakeholders, with the ability to lead teams, present effectively, and work independently.
1. STRATEGIC MANAGEMENT
This module offers an in-depth look at the strategic planning and ethical frameworks essential for responsible business management. It examines the impact of digital technology on corporate operations and stresses the importance of financial knowledge for managerial decision-making within the evolving landscape of modern business.
- Business strategy
- Business ethics & sustainability
- Digital Transformation
- Finance for Management
2. MARKETING STRATEGY AND BRAND MANAGEMENT
The module delves into understanding market dynamics, fostering creativity for innovative solutions, crafting strategic marketing approaches, and developing strong brand identities. It equips students with the tools to analyze consumer behavior, encourages novel thinking, aligns marketing with business goals, and focuses on building memorable brands.
- Market Research
- Innovation
- Strategic Marketing
- Branding
3. LEADERSHIP AND PERSONAL DEVELOPMENT
The module enhances analytical and reflective skills, leadership communication, persuasive negotiation abilities, and the art of impactful storytelling and presentations. It aims to develop sharp reasoning, effective leadership dialogue, strategic deal-making, and compelling narrative delivery.
- Critical Thinking
- Communication & Leadership
- Negotiation
- Storytelling and Presentation techniques
4. COMMERCIAL MANAGEMENT
The module encompasses strategic development of marketing and sales initiatives, practical application through business simulations, management of global operations, and the oversight of commercial activities. It aims to integrate strategic sales planning with hands-on practice, broaden operational perspectives to a global scale, and refine the management of a business's commercial functions.
- Marketing and Sales Planning
- Business Simulation
- International Operations
- Commercial Management
5. GO TO MARKET
The module focuses on crafting strategies for product positioning and pricing, creating effective communication and promotional plans, leveraging digital channels for inbound marketing, and integrating a seamless omnichannel approach for customer interactions. It aims to balance product value and cost, ensure message consistency across mediums, attract customers through digital content, and provide a unified brand experience across all platforms.
- Product & Pricing Strategy
- Communication Strategy & Promotion
- Inbound & Digital Marketing
- Omnichannel
6. CUSTOMER CENTRICITY
The module targets the development of strategies to maintain strong customer relationships and deliver exceptional customer experiences, aiming to build loyalty and enhance satisfaction through focused relationship management and customer-centric experience design.
- Customer Relationship Management
- Customer Experience Management
7. PROFESSIONAL DEVELOPMENT AND NETWORKING
This course enhances employability through training activities focused on developing key skills for the professional environment. As part of your learning journey, you will have the opportunity to access additional spaces for knowledge and networking by selecting — from a list of masterclasses, workshops, and events — the activities that best align with your professional interests and development goals within the program.
8. MASTER’S FINAL PROJECT (TFM)
You will develop a professional-level Marketing Plan for the international launch of a product. This final challenge is designed to help you apply research and strategic planning skills within a real-world business context, showcasing not only your academic knowledge but also your growth in personal and professional competencies acquired throughout the program. Your task is to design an International Marketing and Tactical Execution Plan with a budget of €500,000. The project must involve at least one non-EU country located outside the European continent.
9. PROFESSIONAL DEVELOPMENT & NETWORKING
This subject enhances employability through training activities focused on developing key skills for the professional environment. As part of your learning journey, you will have access to optional knowledge and networking opportunities, selecting—from a curated list of masterclasses, workshops, and events—those that best align with your professional interests and development goals.
This subject also includes active participation in the national Marketing Summit, held at the Madrid Campus, where you will learn from industry experts and connect with fellow participants from all ESIC campuses.
10. MASTER’S FINAL PROJECT (TFM)
Development of a digital marketing plan and leadership skills: persuasive communication and conscious leadership.
You will work on a group-based Master’s Final Project, focused on applying and demonstrating the knowledge acquired throughout the academic year. In addition to reinforcing teamwork, this project will allow you to showcase the leadership and persuasive communication skills developed during the program.
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