Presencial en Birmingham
4 years
Modalidad Abierta
Our BSc (Hons) Psychology and Marketing degree is designed to equip you with a comprehensive understanding of psychology and marketing and the practical skills necessary to excel professionally.
We will provide you with an understanding of why people behave in the way that they do by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour. Additionally, you will learn core concepts of marketing theory and develop skills and experience to apply them in real-world settings.
Our degree is dual accredited by the British Psychological Society (BPS) and accredited by the Chartered Institute of Marketing (CIM). Gain industry-recognised qualifications at an accelerated pace, with a degree accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). In this course, you will have the opportunity to complete a career-enhancing placement in the UK or internationally and be taught by leading experts from a range of specialist psychological and marketing fields.
Psychology is a fascinating subject that aims to understand why people behave in the way that they do by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour.
Marketing is fundamental for organisational success, from business growth to behavioural change. Studying marketing will allow you to understand the core concepts of marketing theory and develop skills and experience to apply them in a real-world setting.
Our BSc (Hons) Psychology and Marketing programme is an ideal combination of complementary disciplines. Psychology will provide you with an understanding of the foundations of human behaviour and insights into methods of changing behaviour. This understanding can then be applied in a Marketing context, providing insights into the consumer mind, from branding to buyer behaviour, resulting in more successful marketing plans. Likewise, studying Marketing will enable you to understand psychological knowledge and theories in the context of a real-world setting.
What we will provide
- First-class teaching in the UK's second-largest city, delivered by a diverse array of staff who will inspire and excite you, fantastic facilities that will bring your course to life through hands-on, practical experience years of close industry collaboration that is harnessed to provide you with learning based on real-world needs.
What you will provide
- It is important you learn how to apply a growth mindset to your studies - understand that intelligence and success come from applying yourself, you must be able to demonstrate critical thinking and have ambition and drive to excel.
What skills we teach
- Our BSc (Hons) Psychology and Marketing graduates leave with a wide range of transferrable and marketable skills, such as excellent communication skills, critical thinking and problem-solving, project management, marketing research and strategy, information acquisition and synthesis - it’s our aim to make sure you’re well-prepared for an enriching career in a variety of occupational settings.
Placement year
- Our programme includes an integrated placement year in a real-life working environment, in the UK or overseas, as part of your learning. The placement you take can focus on one or both of the subjects in your course. This year allows you to gain real-world experience and apply what you've learned in a practical working environment alongside professionals. You’ll gain experience in applying the theory you’ve explored in your course in a real-world situation, boosting your employability skills.
Career prospects
- Valued by some of the best-known companies in the world, our graduates go on to work with companies such as the BBC, The Civil Service, Deloitte, The Foreign and Commonwealth Office, HSBC, IBM, Jaguar Land Rover, KPMG and Marks & Spencer.
Our Psychology and Marketing degree will prepare you for a range of careers across the public, private and third sectors.
Understanding human behaviour more effectively is increasingly seen as the future of marketing. The good news is that thanks to the huge range of creative, communication, and human engagement skills you will learn, graduates in Psychology and Marketing make brilliant communications strategists, business leaders and creative professionals. These skills are also highly valued within a range of professions, and with a BPS accreditation, you¿ll have the qualifications you need to go into clinical, educational, or occupational psychology.
Recent graduates from our suite of psychology courses have gone on to work in a wide range of organisations, including:
- The BBC
- The Civil Service
- Deloitte
- The Foreign and Commonwealth Office
- HSBC
- IBM
- Jaguar Land Rover
- KPMG
- Local government
- Marks & Spencer
- NHS trusts
- Private care companies
- PwC
- The Co-operative Bank
You will complete a range of modules from across the full breadth of psychology and marketing, learning from expert academics in both subjects. These modules will give you an invaluable blend of insight and knowledge about both areas, allowing you to apply theories and practices learned in one subject to the other. This will help you to be successful in your future career and is a key part of what makes our graduates so employable and sought after.
A Levels
- BBB in any three A Level subjects.
- BBC in any three A Level subjects plus grade B in either Core Maths or Extended Project Qualification (EPQ).
- BCC in any three A Level subjects for contextual offer students. *
- Provides you with the opportunities to realise your academic potential through a range of learning experiences.
- Encourages you, through a practical approach, to have a passion for Psychology and Marketing and an enthusiasm for learning.
- To provide students with an intellectually rigorous and contemporary education in and understanding of the theory, practice, and methods of psychology and marketing, which will help them to identify and achieve their personal, academic, and professional goals and aspirations in both fields.
- To produce highly employable graduates who can bring qualities of critical analysis, synthesis, evaluation, and personal interpretation to their chosen occupation, and who are capable of applying and disseminating knowledge.
- To deliver you a programme of a standard which satisfies the accreditation requirements of the British Psychological Society and confers the Graduate Basis for Chartered Membership of the BPS.
- To produce graduates with skills and abilities in research and enquiry, information literacy, personal and intellectual autonomy, and ethical, social and professional understanding in order to tackle effectively the contemporary issues facing people, organisations, and society.
- To provide you with a learning environment that responds to the needs of a wide range of entrants from a variety of routes, that allows you to pursue individual interests, and one in which staff’s research activity and involvement inspires and informs students’ learning.
Year 1
- Key Skills in Psychology I
- Key Skills in Psychology II
- Biological and Cognitive Psychology
- Developmental and Social Psychology
- Marketing Principles
- Law, Economics and Accounting for Marketers
- Marketing Communications
- Consumer Behaviour
Year 2
- Applied Psychology and Professional Skills
- Research Methods and Data Analysis
- Individual Differences and Personality
- Cognition and Cognitive Neuropsychology
- Stakeholder Relations Management
- Services Marketing & Management
- Market Research
- Digital Analytics
Placement year
- Placement year
Final year
- Final Year Project
- Critical Social Psychology
- Child Development
- Marketing Strategy
- Ethical and Sustainable Marketing
- Strategic Brand Management
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