ESDESIGN ESCUELA SUPERIOR DE DISEÑO DE BARCELONA Online
12 months - 60 ECTS
Modalidad Abierta
At ESDESIGN, we offer lifelong learning programmes such as the Master’s in Branding and Creative Brand Communication, which will help you enhance a brand’s corporate identity through marketing. For example, by understanding how each social media platform works and the audience a brand has, it will be present on one platform or another, and in a specific way.
Professionals in design, marketing, communication, advertising, public relations and other disciplines in the sector will learn to act as a brand from the consumer’s perspective, taking into account the context that surrounds them.
Why study the Master’s in Branding, Creativity and Brand Communication?
- Focus on branding. Creation of meaningful brand experiences and development of emotional connections with audiences.
- Additional workshops and masterclasses included, such as Anatomy of a Brief.
- Programme focused on understanding consumer behaviour, cultural context and emerging social trends.
- Faculty composed of active industry professionals working with leading agencies and global brands, bringing real-world knowledge into the classroom.
Upon successful completion of the programme and after completing the required administrative procedures, you will receive the ESDESIGN Master’s Degree. In addition, you will have the possibility of obtaining a Lifelong Learning Master’s Degree from the Universidad Internacional de Valencia, provided that you meet the academic, documentation, payment and administrative requirements established by the institution.
To obtain this qualification, you must hold a prior university degree (Bachelor’s Degree, Engineering Degree or equivalent). In exceptional cases, if you do not hold such a degree but can demonstrate relevant professional experience in the field and have successfully passed the Master’s assessments, you will be awarded a Certificate from the Universidad Internacional de Valencia (VIU).
Our Master¿s in Branding, Creativity and Brand Communication has helped our ESDESIGNERS boost their professional careers:
- 47% of our students have improved their professional position.
- 53% of our ESDESIGNERS have strengthened their knowledge.
- 55% have developed new projects, products, lines of action and/or strategies.
- 37% have improved their salary.
Thanks to our program, students learn to use creativity as a tool to build brand storytelling, shape visual identity, and create lasting emotional connections. This allows them to develop professionally in:
- Creative departments in advertising agencies
- Marketing and communication departments in companies
- Graphic design and corporate identity studios media agencies
- Strategic planning departments in agencies or for advertisers
- Account management departments in advertising agencies
- Freelancers, entrepreneurs, and startups
1. Welcome Plan
Our exclusive Welcome Plan brings together disciplines, offering a range of workshops and Adobe open classrooms specifically designed for each level, helping you integrate and strengthen your professional network from day one.
2. Call to Talent
Students whose work achieves the highest grades upon completion will be selected to receive mentoring, scholarships, and to present their projects in prestigious competitions.
3. Personalised Support
Guided learning, mentoring and continuous feedback provided by industry professionals who help develop your talent.
4. Immersive and Experiential Experience
Connect with our community, take part in key industry events, and engage in activities and challenges.
Who is the Master’s in Branding, Creativity and Brand Communication for?
Our Master’s in Branding, Creativity and Brand Communication is aimed at students who want to develop their creativity and brand strategy for specific markets.
The study program at our higher education school will allow you to integrate technology into the dialogue between consumers and brands.
Our approach to branding education understands creativity as a skill rather than a specialization. Students of the advertising design and brand communication program will be able to identify trends, understand marketing concepts and language, and master social media.
Graduates of the lifelong learning program in Branding, Creativity and Brand Communication at ESDESIGN are professionals capable of generating a positive impact for brands, effectively communicating their identity through strategic brand development.
Entry Profile
The Master’s in Branding, Creativity and Brand Communication is aimed at individuals interested in advertising and brand communication, or those who wish to update their knowledge in digital environments and new consumer behaviors. The typical student profile includes:
- Graduates in Design, Communication, Advertising, Audiovisual Communication, or Marketing
- Professionals with proven experience in design, advertising, or corporate communication departments
- Creative directors and strategic planners
- Professional experience: 2–3 years
- International background
1. Creativity: The Skill That Makes the Difference 5 ECTS
2. Target: An Approach Through Technology and Emotion 5 ECTS
3. Technology, Creativity & Intelligent Systems 5 ECTS
4. Soul Brands: Brands With Purpose 5 ECTS
5. Interfaces, Attention & Behavioral Design 5 ECTS
6. Social Trends 5 ECTS
7. Building a brand through Brand Systems, Experience & Cultural Behavior 5 ECTS
8. Marketing in a Digital World 5 ECTS
9. Social Media: Community, Influence & Cultural Participation 5 ECTS
10. Branded Content: Narrative, Entertainment & Brand as Media 5 ECTS
ADDITIONAL ACTIVITIES
- Adobe Open Classroom
- Workshop: Anatomy of a Brief
- Workshop: AI, the Perfect Ally
- Business Workshop
- Workshop: Design Thinking
TFM
Master’s Final Project 10 ECTS
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