Marketing foto 3
Máster Marketing Management English

Máster Marketing Management English

por INSA ESTUDIOS SUPERIORES

  • Lugar/Modalidad:

    Presencial en Barcelona

  • Duración:

    Lectures: 225.
    Timetable 1: Monday and Wednesday 19h00 to 22h00. Timetable 2:Saturday 9h00 to 14h00.

  • Fechas:

    Marzo 2020

  • 4900 EUR

Descripción

The methodology is based on active learning and ongoing practice. Effective and beneficial training comes as a direct result of being actively involved in the course.

All members of the teaching staff are all leading professionals in their chosen field.

  • Objectives

    To provide the student the best tools, knowledge and abilities in order to succeed at an executive level in marketing management.

    To show you how to make beneficial decisions for your company on an international level through an accurate analysis of the global market, strategic planning, market segmentation, as well as budget management.

    To effectively teach you the ethical principles required of an executive in this field.

    Titulaciones

    Having successfully passed the evaluations and with the minimum attendance required, the student receives a diploma in Master in Marketing Management of INSA Business, Marketing & Communication School.

    Requisitos

    a) Graduates and professionals who wish to expand their employment horizons.

    b) Experienced professionals who want to take on new tasks and responsibilities.

    c) Companies seeking staff training.

    d) Graduates in Vocational Training and Higher Education in area business seeking practical preparation to enter the workforce.

    ¿Que Salidas Profesionales tiene el Master?

    - Marketing Director

    - Marketing Manager

    - Strategic Director

    - Department Head

    Temario

    1. The Marketing Management in the company: organization.

    2. Product Manager: policies design and implementation and Marketing Plan.

    3. Products Strategy and Brand Positioning: globalization and decision making. Competitive

    Analysis.

    4. Sales Forecasts: -Forenet- (System Specialized in Business Forecasts) Evaluation of

    the Innovative Products demand. Market Research.

    5. Product quality, logistics and distribution.

    6. Trade Fairs, Conventions and Congresses.

    7. Customer Marketing: techniques to attract more customers and Customer Loyalty. Possible

    scenarios to enter the market.

    8. Marketing in Industrial Companies and Service Companies.

    9. Optimization of product margins. Price Policy.

    10. Determining Global Commercial Budgets. Profits Maximization.

    11. Strategic External Analysis: new markets, control of new distribution channels.

    12. Analysis of the Consumer¿s Behaviour.

    13. Technological Innovation applied to Marketing.

    14. Branding: managing the brand value. Strategy of brand portfolio.

    15. Markets internationalization and globalization.

    16. Application of Marketing 2.0 in the company.

    17. Social Responsibility Marketing: strategies.

    18. Balance Scorecard: strategies design for the business management.

    19. Final Project: Strategic Business Plan.

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