Master In Digital Marketing & E-Commerce English

Descripción

The Master in Digital Marketing & E-commerce is designed to train professionals in the new areas of the digital ecosystem, where the trend is increasingly heading towards eliminating the barrier between the online and offline worlds to deal more effectively with customers.

On this program, you will learn the key foundations of Online Marketing and the tools to conduct commercial activities on digital platforms, as well as developing you executive and organizational skills.

If you want to enhance your executive competences even further after completing your program, you have the option of doing a two-week residential program at Kean University (USA).

The need for professional training is constant as the world around us is uncertain. In this new reality, we have developed protocols and methodologies in order to make sure that our students can continue to receive high quality education and keep developing professionally at our Madrid/Barcelona campuses, through virtual presence, using the Hybrid format or being anywhere in the world. We are a community committed to education, wellbeing and everyone¿s safety.

Information and Communication Technologies (ICT) have changed supplier-customer relations for good thanks to the consolidation of the internet and social media as effective customizable marketing tools. We now operate in a new scenario in which the rules of the game have changed. Nowadays, everything is fast, direct, measurable and deliverable anywhere.

The digital ecosystem is a fantastic hotbed of new ways of doing business. Companies have to prepare to embrace this new way of dealing with their customers. Therefore, the employment market demands a new profile of marketing professional with the ability to spot an opportunity to develop new strategies in a digital setting.

Bolsa de Empleo y Salidas profesionales

At EAE, we train professionals with the profiles in the highest demand from companies and the competences required in the employment market. The knowledge and skills you acquire here and now will have a real impact on your professional life. Start imagining this bright future and take a look at some of the professional opportunities that await you with our Master in Digital Marketing.

Digital Project Manager

Director of Projects

Director of Digital Marketing

Director of e-Commerce

Director of SEO

Director of SEM

Social Media Manager

✍ Metodología

Flexible Start Date

Nuestra metodología innovadora y flexible nos permite ofrecer a alumnos internacionales un sistema de incorporación continua de varias etapas para que puedan incorporarse a las clases presenciales posterior al comienzo oficial del programa sin problemas. Para la convocatoria de Mayo 2021 ofrecemos cuatro etapas/fechas para el on-boarding de los alumnos a las clases presenciales.

🏁 Objetivos

Training professionals specializing in the design of communication strategies, commercialization, attracting customers and generating loyalty in online environments.

Gaining a command of the influence of mobility on the user¿s or consumer¿s behaviour.

Understanding the key factors involved in digital planning, as well as the company¿s success and adaptation strategies in the new ecosystem.

Gaining an in-depth insight into the specific tools for measuring and optimizing results in an Electronic Commerce business.

Developing the skills required to effectively oversee planning, design, implementation and management strategies and techniques for the main Electronic Commerce platforms.

Laying the foundations for creating effective strategies and systems for the management of integrated logistics and customer services in B2C and B2B Electronic Commerce settings.