International Business MBA Barcelona Berkeley

Business organisation
The aim of the course is considering how the structure of an organisation is in keeping with its strategy, human resources, organisational culture and management processes.

Strategic management
Participants are introduced to the steps to develop a business strategy and the most common problems in the process of planning and setting objectives, and control mechanisms to improve the achievement of targets while considering the mission of the company.

Managing skills
The course deals with competences and skills such as personal communication, team management, motivation, managerial behavior, decision-making or negotiations that help leaders and responsible people be able to act efficiently.

Economic environment
Analysis of the effects of micro and macroeconomic variables on the decision-making process of the company. Participants reach a sound knowledge of the economic forces governing business activity.

International legal framework
Given the markets trend towards globalisation, it is essential to know the international legal framework to minimize the legal risks in international transactions.

Marketing strategies
The aim of the module is to know the main marketing strategies and dealing in depth with case studies that are considered business milestones. Participants will learn to take decisions in the area of marketing coordinating a strategic view with the corporate marketing plan.

Marketing: concepts & policies
Participants will learn to define marketing policies suitable for the strategy of the company at the present time that will allow them to take proper decisions about product, price, communication and distribution leading to the achievement of the company goals and market needs satisfaction.

Market research
Participants will know various tools to analyse the market and find information relevant for the decision-making of the company using quantitative and qualitative techniques.

Commercial action plan
Participants will deal in depth with the role played by the commercial management and considering different ways of organizing a sales network, planning the role of the sales force, recruiting, motivation and compensation, among other topics.

Sales forecast
Participants will acquire an analytical intent necessary to check the veracity of the forecast in relation with real sales.

Financial planning and budget control
Participants are provided with a sound training that combines practical and theoretical aspects of instruments and techniques used in short and long term financial planning.

General and financial accounting
The aim of the course is providing the knowledge necessary to understand the information generated by the accounting processes of the company, the meaning of the balance sheet and the interpretation of the income statement.

Cost accounting
The course focuses on the concept and the analysis of different types of costs, as well as their calculation and managing possible deviations.Analysis of financial statements
Students learn about financial statements in detail through case studies as well as the instruments available for their correct analysis.

Cash & Credit Management
In increasingly changeable and competitive markets, the process of taking short-term decisions, known as Cash Management or Treasury Management, plays a decisive role. Participants will learn to obtain information from customers and make correct interpretations and take good decisions.

Financing and investment decisions
Participants will learn the most truthfull and up-to-date techniques to develop their business plan, the feasibility of investments and the result tan can be derived from them.

Supply chain management
Future managers learn how to add value to the company through a global view of the techniques involved in supply, production and stock management.

Human capital management
The module intends to provide a global view of the interaction individual-organisation and to explain how to manage the relation between the human factor and the economic factor.

Corporate social responsibility
Companies are playing a role more and more active in society, specially through the generation of employment and wealth in their surrounding communities.

Information systems
The course deals with the most recent developments in research and innovating solutions to allow a more frequent and efficient use of information technologies supporting business networks.