La Universidad Politécnica de Cataluña (Universitat Politècnica de Catalunya) es una institución pública española de educación superior que tiene como objetivos prioritarios el estudio, la docencia, la investigación y la transferencia de tecnología.
Esta organización internacional se constituyó con el propósito de contribuir a solucionar los problemas más importantes de las sociedades latinoamericanas a través de su quehacer en la enseñanza del Management y de la gestión de Empresas.
La Escuela de Administración de Empresas (EAE), garantiza que el aprendizaje del alumno sea lo más enriquecedor posible y se produzca tanto dentro como fuera del aula. Los masters y posgrados de EAE Business School están diseñados según los criterios que marca el EEES. Varios de sus programas han sido elegidos entre los mejores de su especialidad en España y en rankings internacionales como Merco, Eduniversal, QS, América Economía.
Descripción del programa
We introduce you to the International MBA-Full Time in Barcelona.
The MBA is the management education programme par excellence and it prepares students to hold leadership and management positions in companies and institutions. The MBA is a general programme of educational training in business management and administration, which integrates all the areas of business operation. The world of business requires experienced professionals with advanced knowledge in the various fields of effective management, while at the same time demands personal skills such as flexibility, adaptability, reflection, resolution and creativity.
¿A quién va dirigido?
Student Profile
The MBA programme is targeted at university graduates or specialists, having two or three years of work experience, who wish to develop an in-depth understanding about the function for business management and all its areas, with the purpose of reaching higher professional levels. The programme is also targeted at those professionals with previous experience who strive to update their knowledge to include the most up-to-date techniques of business management. One of the main values of an MBA programme is its multidisciplinary approach, comprising all areas of business management. From the very beginning, this approach has been promoted at EAE by the diversity of its MBA participants.
Titulación
Students who pass the course will obtain the International MBA degree from EAE Business School. Besides, students who fulfil the academic requirements established will obtain the degree from Universitat Politècnica de Catalunya (if studying in Barcelona) or from Universidad Camilo José Cela (if studying in Madrid).
Temario del curso
Programa formativo
Business organisation The aim of the course is considering how the structure of an organisation is in keeping with its strategy, human resources, organisational culture and management processes.
Strategic management Participants are introduced to the steps to develop a business strategy and the most common problems in the process of planning and setting objectives, and control mechanisms to improve the achievement of targets while considering the mission of the company.
Managing skills The course deals with competences and skills such as personal communication, team management, motivation, managerial behavior, decision-making or negotiations that help leaders and responsible people be able to act efficiently.
Economic environment Analysis of the effects of micro and macroeconomic variables on the decision-making process of the company. Participants reach a sound knowledge of the economic forces governing business activity.
International legal framework Given the markets trend towards globalisation, it is essential to know the international legal framework to minimize the legal risks in international transactions.
Marketing strategies The aim of the module is to know the main marketing strategies and dealing in depth with case studies that are considered business milestones. Participants will learn to take decisions in the area of marketing coordinating a strategic view with the corporate marketing plan.
Marketing: concepts & policies Participants will learn to define marketing policies suitable for the strategy of the company at the present time that will allow them to take proper decisions about product, price, communication and distribution leading to the achievement of the company goals and market needs satisfaction.
Market research Participants will know various tools to analyse the market and find information relevant for the decision-making of the company using quantitative and qualitative techniques.
Commercial action plan Participants will deal in depth with the role played by the commercial management and considering different ways of organizing a sales network, planning the role of the sales force, recruiting, motivation and compensation, among other topics.
Sales forecast Participants will acquire an analytical intent necessary to check the veracity of the forecast in relation with real sales.
Financial planning and budget control Participants are provided with a sound training that combines practical and theoretical aspects of instruments and techniques used in short and long term financial planning.
General and financial accounting The aim of the course is providing the knowledge necessary to understand the information generated by the accounting processes of the company, the meaning of the balance sheet and the interpretation of the income statement.
Cost accounting The course focuses on the concept and the analysis of different types of costs, as well as their calculation and managing possible deviations.Analysis of financial statements Students learn about financial statements in detail through case studies as well as the instruments available for their correct analysis.
Cash & Credit Management In increasingly changeable and competitive markets, the process of taking short-term decisions, known as Cash Management or Treasury Management, plays a decisive role. Participants will learn to obtain information from customers and make correct interpretations and take good decisions.
Financing and investment decisions Participants will learn the most truthfull and up-to-date techniques to develop their business plan, the feasibility of investments and the result tan can be derived from them.
Supply chain management Future managers learn how to add value to the company through a global view of the techniques involved in supply, production and stock management.
Human capital management The module intends to provide a global view of the interaction individual-organisation and to explain how to manage the relation between the human factor and the economic factor.
Corporate social responsibility Companies are playing a role more and more active in society, specially through the generation of employment and wealth in their surrounding communities.
Information systems The course deals with the most recent developments in research and innovating solutions to allow a more frequent and efficient use of information technologies supporting business networks.
Preguntas frecuentes
¿Cuánto dura el programa?
Credits: 60 ECTS.Study Mode: Full Time.
¿A quién va dirigido / qué requisitos necesito?
Student ProfileThe MBA programme is targeted at university graduates or specialists, having two or three years of work experience, who wish to develop an in-depth understanding about the function for business management and all its areas, with the purpose of reaching higher professional levels. The programme is also ta…
¿Qué titulación obtengo?
Students who pass the course will obtain the International MBA degree from EAE Business School. Besides, students who fulfil the academic requirements established will obtain the degree from Universitat Politècnica de Catalunya (if studying in Barcelona) or from Universidad Camilo José Cela (if studying in Madrid).
Lo que opinan nuestros alumnos
Todavía no hay opiniones publicadas de este programa.