Presencial en Bath
4 years
September
Gain a solid grounding in the key areas of business practice. You’ll also develop specialist knowledge and skills for a career as a marketing professional.
This is a practical and flexible course. A range of optional units will let you specialise or take a more general approach. If you do want to specialise, there are several ‘suggested routes’ you can do. You’ll graduate ready for the career path you want to take.
You'll also learn about business in a social context, and related environmental responsibilities.
Year 1
You’ll learn key areas of management including marketing, accounting, business analytics and operations. This will give you a good foundation for the rest of your course.
Year 2
You'll develop your marketing knowledge by studying areas like brand management and consumer psychology. Customise your studies with optional units.
Marketing placement year
Apply your skills and knowledge on a placement year. You’ll gain a competitive advantage in the job market with this valuable experience.
Final year
Grow your marketing expertise with specialist units and options.
Our ‘Advanced topics in marketing' unit covers topics from your first two years at a higher level. The latest research feeds into this unit, which we've designed to develop your critical thinking and independent learning skills. This helps prepare you for your Individual Project, where you’ll develop a product from a brief, prototype it and plan a launch. These skills will help you excel in a professional marketing role.
Professional Development Programme
Prepare for the career you want with our Professional Development Programme (PDP). PDP includes training and workshops to improve your skills in areas like:
- writing CVs and applications
- job interviews
- aptitude tests
PDP will help you find a marketing placement role and make the most of your time there.
Study in an enriched learning environment
You’ll learn from teaching staff with backgrounds and expertise in different areas of accounting, finance, business, management and economics. If you’re studying International Management with Modern Languages, teaching staff will also have backgrounds and expertise in language and history. Their passion, knowledge and research inspire their teaching. This combination aims to enhance your learning experience.
Building for the future
Our School of Management building opened in June 2022.
The latest technology gives you a flexible and modern learning environment. The design focuses on working together, with an open layout to enable effective teamwork.
Our building encourages engagement with other students and academics. A dedicated Employability Hub provides a space for you to meet and network with our industry partners.
Learning
- Lectures
- Seminars
- Tutorials
- Workshops
Assessment
- Coursework
- Written examination
Year 1
Compulsory units
- Business analytics
- Business economics
- Business, society and law
- Information systems
- Introduction to accounting (management suite)
- Introduction to finance (management suite)
- Marketing
- Operations management
Year 2
Compulsory units
- Brand management
- Consumer psychology
- Corporate responsibility and law
- Managing people in organisations
Options
- Year 2 options
Year 3
Compulsory units
- Marketing work placement
Year 4
Compulsory units
- Advanced topics in marketing
- Developing new products and services
- Digital marketing culture
- Individual project in marketing
Options
- Final year options
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