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60 ECTS
Modalidad Abierta
The current market competitiveness forces the companies to distinguish themselves by the qualification of their human capital, and their clients satisfaction degree. This requires solid
preparation in diverse fields with which a significant competitive position can be achieved.
Therefore, companies believe its crucial that the Management is exercised by professionals with excellent skills in business management such as human resources, marketing, strategic direction, commerce, information systems, finance, etc.
Graduates will be prepared to hold executive positions at international companies. Furthermore, along the course students will be able to start their teachers and alumni networking as an essential component in their career.
Objectives
1. To analyse the basis of strategic management so that the student becomes capable of formulating, establishing and monitoring successful business strategies.
2. To train the student in the analyse and assessment of commercial strategies by deciding the most appropriate marketing channels, etc. This is the way to guarantee the best results for the companies.
3. To equip students with fundamental knowledge to have the means to lead proper business operations in a company as well as to be suitably qualified to elaborate or explore a logistics and production plan.
4. To approach Human Resources disciplines, providing with the necessary technical abilities for the management and coordination of this area in the company.
5. To equip the new manager with the tools to master the implementation of business management and strategy with the required English language proficiency in order to have international competences.
6. To acquire the necessary knowledge to perform the different manager disciplines so that a company can run correctly, and to master the fundamental guidelines on creation, setting up and strategic decision-making
Admission criteria
Bachelor¿s degree or equivalent professional experience.
Business Administration area
MODULE 1. Organizational Management
1. The organizations
2. Organizational management
3. Organizational culture
4. Organizational change
MODULE 2. Financial Management
1. Essential concepts in finance
2. Financing decisions
3. Investment decisions
4. Management of working capital
MODULE III: Marketing Management
1. Marketing
2. Marketings role in business
3. The Marketing mix
4. Segmentation, targeting and positioning
MODULE IV: Operational management
and logistic
1. Operations management and strategic decisions
2. Operations decisions: planning production to meet demand
3. Control decisions: planning and controlling operations for productivity, quality and reliability
4. Logistics
MODULE V: Human Resource Management
1. Human resources department
2. Human resources planning
3. Motivation and communication
4. Team management and competence management
MODULE VI: Strategic Management
1. The strategy
2. External and internal analysis
3. Strategic capability
4. Business ¿ Level strategy
MODULE VII: Management and Negotiation Skills
1. Personal skills
2. Interpersonal skills
3. Group skills
4. Communication skills
MODULE VIII: International Business
and globalization
1. International business environment
2. International trade, investment and regional
3. International business strategy
4. International business management
MODULE IX: Ethics and Corporate Social Responsibility
1. Business ethics matters
2. Definition and creation of CSR development, threebottom line and CSR
3. Ethics, corporations and stakeholders
4. From sustainable development to corporate social responsability
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