Máster MSC Marketing And Sales Management

MASTER MSC MARKETING AND SALES MANAGEMENT

DuraciónDURATION:10 monthsTOTAL HOURS:Class lectures and final dissertation:400 hoursDEDICATION:Compatible with other activities.SCHEDULE:Weekly:Monday to Thursday from 16:00 to 21:00MATTENDANCE:In person.WORK OPPORTUNITIES BOARDSpecialised Masters course with individualised attention and follow-up.WORK PLACEMENTS:Access to GUARANTEED work placements for all pupils.PROFESSIONAL & WORK REFRESHER DAY:At the end the year on completon of the Masters.

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Acreditado por

Descripción del programa

El MSC in Marketing and sales Management. Unique program combining high specialisation and professional development.

Posibilidad de obtener un certificado de tu formación avalado por la Universidad Rey Juan Carlos.
Acceso a ofertas GARANTIZADO a todos los alumnos.
Financiación sin intereses.

Guaranteed access to business work placements at the end of the program. During the course, any work placements that match student profiles will be made available. The work placements are specialised and tailored to the program content.

Refresher day at the end of the year following the completion of the Master, where pupils can refresh the key program concepts. At no extra cost to the graduate.

Each pupil has a review of their professional and career needs, this ensure they make the most of the training they receive and develop their skills to meet objectives and expectations required.

The El centro provides all the right resources so that participants of the Masters programmes have access to qualified and specialised working environments.

A considerable number of businesses, invest in innovation and commitment for planned professional development projects, hiring professionals from specialised areas:

Profile of businesses engaged in recruitment: ANÁLISIS Y SERVICIOS DE MARKETING, BERNARD KRIEF, DELOITTE, EL TALLER CONTRACT MARKETING, BANESTO, BURGER KING, PARADORES, THINK SMART, PROCTER & GAMBLE, MILLWARD BROWN SPAIN, RMG & ASOCIADOS, SANITAS, OTROS.

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¿A quién va dirigido?

PROCESO DE ADMISIÓN CURSO

El objetivo principal del Proceso de Admisión es seleccionar a aquellos candidatos que puedan demostrar una motivación relevante, un potencial de éxito como profesionales o futuros profesionales, directivos, o de líderes en su campo de especialización.

Además, este proceso asegura que el candidato elije aquél programa que mejor se adapta a sus cualidades personales e intereses profesionales.

Participar en el Proceso de Admisión no supone un compromiso para el candidato ni le da derecho a una plaza en el programa, únicamente evalúa su perfil y sus capacidades.

Destinatarios

University graduates with professional work experience.

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Temario del curso

Programa formativo

SELF DEVELOPMENT MANAGERS
• Marketing orthodoxy: Reframing socialization & newcomer self expression
• Marketing effectiveness & efficiency
• Competitive advantage
• Creativity & entrepreneurship
NOTE: This module is delivered via lectures, workshops and guest speakers.

STRATEGIC MARKETING DECISIONS
•Strategic planning process
• Organizational theory
• Corporate finance
• Strategic marketing
NOTE: This module is delivered via lectures, in-class exercises, and workshops.

UNDERSTANDING CONSUMERS
• How consumers act and think
• Purchasing decisions
• Market research approaches
• Analytical techniques
NOTE: This module is delivered via lectures, in-class exercises and focus groups.

GLOBAL BRAND MANAGEMENT
• Brand equity
• Creating, maintaining & measuring brand equity
• Brand concepts
• Financial valuation of corporate assets
NOTE: This module is delivered via lectures, in-class exercises, workshops and guest speakers.

INTEGRATED MARKETING COMMUNICATIONS
• Creating effective integrated communications
• Advertising strategy: Theoretical & conceptual considerations
• Traditional and innovative media & mediums
• International communications environment
NOTE: This module is delivered via lectures, in-class exercises, workshops and guest speakers.

INTERNET & DIGITAL MARKETING COMMUNICATIONS
• Strategy & planning for digital development
• Monitoring, measurement & management
• Customer acquisition & conversion
• Developing professional best-practice
NOTE: This module is delivered via lectures, in-class exercises, workshops and external agency visits.

WEB MARKETING
• Building e-business: Technical skills & knowledge
• Online customer interactions
• New business ideas: Creativity & capacities
• Metrics & analysis
NOTE: This module is delivered via lectures, in-class exercises, workshops and web trainers.

STRATEGIC SALES MANAGEMENT
• Process of scientific enquiry
• Current theoretical & empirical trends
• Defining & designing research problems
• Data interpretation & presentation
NOTE: This module is delivered via lectures, in-class exercises, workshops and focus groups.

KEY ACCOUNT MANAGEMENT
• Fundamentals: strategy, finance & marketing
• Negotiation & behavioral skills
• Key account management: Strategic tools
• Key account monitoring
• Simulations: eg. Marketplace Simulator
NOTE: This module is delivered via lectures, in-class exercises, workshops and simulators.

INTERNATIONAL FINANCIAL MANAGEMENT
• Principles of accounting
• Foundations of finance
• International & corporate finance
• Governance
• Quantitative methods in economics
NOTE: This module is delivered via lectures, in-class exercises, and simulators.

MANAGEMENT RESEARCH METHODOLOGY
• Operations & information management
• Work & organizational psychology
• Qualitative & quantitative research techniques
NOTE: This module is delivered via lectures, in-class exercises, workshops and guest speakers.FINAL PROJECT DISSERTATION
The aim of the dissertation is to allow students to develop a project based around their specific career aspirations and demonstrate their ability in the following areas:
• Conduct detailed research and analysis
• Apply critical thinking
• Provide strategic solutions to specific problems

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Preguntas frecuentes

¿Cuánto dura el programa?

DURATION:10 monthsTOTAL HOURS:Class lectures and final dissertation:400 hoursDEDICATION:Compatible with other activities.SCHEDULE:Weekly:Monday to Thursday from 16:00 to 21:00MATTENDANCE:In person.WORK OPPORTUNITIES BOARDSpecialised Masters course with individualised attention and follow-up.WORK PLACEMENTS:Access to GUARANTEED work placements for all pupils.PROFESSIONAL & WORK REFRESHER DAY:At the end the year on completon of the Masters.

¿A quién va dirigido / qué requisitos necesito?

PROCESO DE ADMISIÓN CURSOEl objetivo principal del Proceso de Admisión es seleccionar a aquellos candidatos que puedan demostrar una motivación relevante, un potencial de éxito como profesionales o futuros profesionales, directivos, o de líderes en su campo de especialización.Además, este proceso asegura que el candida…