Internacional MBA

-Company Policy and General management Strategy.

-Strategies and Policies in the Marketing Management.

-Economic Control and Optimization of results.

-Commercial Management Organization of Networks.

-Management Skills: coaching, empowerment, leadership and organization.

-Economic Analysis of Managerial Decisions.

-Financial Management: management, strategy and creation of value.

-Company Evaluation: mergers, procurement, joint ventures.

-Globalization and Internationalization of Markets. Analysis.

-Management Ethics and Social Corporate Responsibility.

-Branding, the management of the value of a brand (Know-How).

-Product Manager: design and implementation of the Policies and the Marketing Plan.

-Sales Forecasts

– Forecast

– Forenet – (Expert Systems in Business Forecasts).

-Products and Branding Positioning Strategy: Globalization, opening new markets.

-Production Management, Quality, Logistics and distribution of the product.

-Trade Fairs, Conventions, Congresses.

-Customer Marketing. Customer Loyalty Schemes. Control of new channels.

-Marketing in industrial companies and services.

-Optimization of product margins. Pricing policy and profits maximization.

-The social issues: cooperation and resolution of labour conflicts.

-Judicial and Fiscal Treatment of Managerial Activities.

-Technological Innovation in Companies. Managing global Know-How.

-Balance Scorecard: design of management strategies.

-Strategic Business Game: simulation of management and business management.

Final Project: Strategic Business Plan.

Technological Tools and Materials: Consulting Technological Platform ESERP is the first Business School in Spain with Applied Technological Innovation focused on the enterprise and used and developed in all of our master programs. The student of each master has complete access to the technological platform and with a whole package of programs that they can use at their jobs to implement all the modules followed during the master sessions. Innova Plan founder members together with Best Business Service of the R5 Management Universal Model. Business Game Entrepreneurial program which aim is to evaluate the executive and directive abilities of the students through a virtual-simulated reality on Internet. We are the first School applying in Spain this technology in collaboration with Company Game, technological leader in this area. Strategic Business Plan Developed with Best Business Service it helps to determine strategic direction plans within the organizations, through a global and dynamic vision of the environment, competitors, strengths, weaknesses, always considering the new global markets. Consulting Managing Material During the Master different managing material will be delivered to the students, such as “Consulting for General Direction” “Consulting for Commercial Direction and Marketing”, both from Wolters Kluwer Editorial-Special Managers. Specialized Daily New