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Master In Marketing And Sales Management

Master In Marketing And Sales Management

por EAE ESCUELA DE ADMINISTRACION DE EMPRESAS

  1. Masters
  2. /
  3. Masters de Marketing y Ventas
  4. /
  5. Masters de Marketing
  6. /
  7. Master Marketing And Sales Management
  • Lugar/Modalidad:

    Presencial en Madrid | Barcelona

  • Duración:

    70 ECTS

  • Fechas:

    Abril / Octubre

  • 16500 EUR

Study time: Afternoons, Full-time.

Descripción

Globalisation, new information technologies and new distribution channels are changing marketing¿s point of view. Also, consumers have become more and more demanding and have more information, so they are fully aware of what they want and need.

All companies need professionals in their Marketing area, capable of successfully leading the correct combination of the three main elements offered by this Master Degree: solid marketing training and knowledge, the skills necessary to know how to respond to the current market and environment and the ability to turn the existing technologies into a competitive advantage.

For this reason, the Full Time Master Degree in Marketing and Commercial Management pursues the following aims presented in three main areas:

1. To develop the knowledge, skills and attitudes that allow people to contribute towards the marketing area in an efficient manner:

Identifying opportunities, threats and changes to the company¿s competitive environment and guiding the company¿s strategy according to possible scenarios and specific cases.

2. To develop management skills in participants to allow them to succeed in their professional life:

Being able to communicate and encourage work teams in a globalised, diverse and multicultural environment, standing out for leadership and negotiation.

3. To provide a clear view of the opportunities and risks of the new marketing trends, and to know how to adapt the company to a new competitive environment:

Being able to lead the implementation of new operational management systems aimed at the market and the consumer.

Titulaciones

Students who succesfully pass the course will obtain the Master in Marketing & Sales degree from EAE Business School. Besides, students who fulfill the academic requirements established will obtain the Master in Marketing & Sales degree from Universitat Politécnica de Catalunya (if studying in Barcelona) or the Master in Marketing & Sales degree from Universidad Camilo José Cela (if studying in Madrid).

🏅Acreditaciones que tiene el Master


CRM, Ventas, Branding, Marketing Estrategico, Gestion de Clientes, Marca

Temario

MARKETING & SALES BASICS

The company and its environment

Organisational behaviour

Determining marketing factors

Market research and sales forecast

Marketing strategies

Operational marketing

Global Marketing

Digital Marketing

Personal and management skills

Sales network management

Marketing Plan

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