Master In Tourism Destinations And Tourism Planning

This program will be conducted in English.

Sustainable development has become a new paradigm in the 21st Century, in both the public and private sphere, and from an international right down to a local level. In the tourism sector, this paradigm has given rise to the concept of sustainable tourism, which focuses on the environmental, social and economic aspects in this sector.

There is an ever-growing number of public bodies, academic institutions, tourism destinations, companies and international organizations that actively seek to integrate sustainability criteria into their policies.

Ostelea has decided to run a Master program in Sustainable Tourism Destinations and Regional Tourism Planning, which is designed to equip professionals and executives to lead the shift towards more sustainable planning and management of tourism activity, whether in public administrations or in the private sector.

Find out about the latest research conducted by Ostelea on ¿Ecological and Sustainable Tourism in Spain¿, which observes and analyses one of the tourism formats that has undergone the greatest growth in recent years.

The Master in Sustainable Tourism Destinations and Regional Tourism Planning will give you the following benefits:

GAIN INSIGHT INTO THE SUSTAINABLE TOURISM INDUSTRY

Acquiring knowledge of tourism destination planning and management with the application of sustainability criteria. Learning the foundations of sustainable regional development, tourism sustainability and its impact on the quality of the destination¿s image.

STRATEGIC PLAN DEVELOPMENT

Designing strategies and plans for dynamizing and differentiating tourism products and destinations based on sustainable tourism management, both in well-established and emerging destinations.

REGULATORY FRAMEWORK

Learning the regulatory framework with respect to regional planning at different scales and its impact on the management of tourism destinations.

OPPORTUNITIES

Detecting business opportunities: analysing sustainability as a competitive advantage for designing, promoting and commercializing new tourism products.

TECHNOLOGIES

Discovering and applying information and communications technologies to tourism design and commercialization. Learning to apply the latest methods and techniques for the development and efficient management of tourism products and destinations.

ENVIRONMENTAL IMPACTS

Gaining insight into the environmental impacts of tourism activity for proposing alternatives for sustainable tourism planning and management.