El Máster Oficial en Dirección y Gestión en Marketing Digital y Social Media busca dotar a los alumnos de los conocimientos teóricos y prácticos clave para desarrollar una carrera profesional exitosa en el entorno digital. Los estudiantes del Máster en Marketing Digital y Social Media serán introdu ver más
ESCUELA DE NEGOCIOS Y DIRECCIÓN
Pedir informaciónThe Postgraduate Certificate in Advertising and Marketing programme will allow students to understand the uses and strengths of different media both online and offline, as well as how they are used to creatively guide consumer choice. It will also provide you with the tools required to develop ideas, plan campaigns and create innovative and professional presentations and pitches. • Undergraduate degree or equivalent in any field • English levels 5.5 IELTS (5.5 in all bands) or equivalent • Students who fail to meet academic requirements can be assessed on their relevant work experience... ver más
The Postgraduate Certificate in Brand Management is designed to provide a comprehensive overview of product branding and marketing communications, with particular focus on the latest trends in ‘luxury’ branding. • Undergraduate degree or equivalent in any field • English levels 5.5 IELTS (5.5 in all bands) or equivalent • Students who fail to meet academic requirements can be assessed on their relevant work experience (5 years professional work experience minimum for mature study route) ver más
Become the person pulling the strings behind integrated, international marketing campaigns – campaigns that will win your company millions in revenue. This industry-focused programme will develop in you the advanced analytical and strategic thinking skills required in modern marketing management. Not only does this course come from a triple-accredited business school, but it’s also accredited by the Chartered Institute of Marketing (CIM), the leading international body for marketing and business development. In addition to your MSc, it allows you to obtain a Postgraduate Diploma in Marketing... ver más
Develop the advanced knowledge and skills you need to implement, manage and evaluate marketing strategies in today’s globally connected yet volatile economy. As a discipline, marketing has experienced a steep learning curve in the face of recent economic shifts. This means the in-depth market research, data analysis, strategic planning and management skills of this Master’s degree have never been more vital to delivering business success. • UK undergraduate degree or equivalent – any subject area • English levels 5.5 IELTS (5.5 in all bands) or equivalent • Relevant work experience... ver más
This is a dedicated specialist programme designed to foster strategic thinking and develop the skillset required to build, measure, and manage strong brands. This strategic brand management course aims to provide delegates with an in-depth insight into the importance of brand equity and the customer... ver más
A key element of this course is the focus on the practical application of digital marketing and social media marketing tools to set up and maintain a presence in the digital and social world. You will learn how to plan, coordinate, deliver, and test digital and social media marketing campaigns and s... ver más
The Luxury Goods Brand Management short course educates students in a number of areas vital to luxury brand management. Students will develop an in-depth understanding of human resource management, succession planning, and consumer law.These days, the competitive world of retail management requires ... ver más